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iVET360

VETERINARY MARKETING BENCHMARK REPORT

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ADA Accessibility

2020

Veterinary Marketing
Benchmark Report

ADA Accessibility

There’s been a 12% increase in website accessibility, which is going to become increasingly important for the veterinary industry as the population ages. 100% of iVET360 clients have complete ADA compliance on their websites.

52.2%

OF HOSPITALS HAVE AN ADA COMPLIANT WEBSITE

46.6%

2019

N/A

2018

N/A

2017

The What

The Americans with Disabilities Act (ADA) is a civil rights law that prohibits discrimination (intentional or not) against people with disabilities in all areas of public life, ensuring equal opportunity. Because this act was signed before the advent of the internet, the rules of how it should apply to publicly accessed websites are unclear, but it is agreed that digital accessibility is an absolute necessity.

Currently, just over half of websites in the industry are ADA compliant and accessible, which isn’t great when you consider that the heart of this industry is helping people and their pets—some of which may be service animals that aid in accessibility themselves.

The Why

The benefits of building a website following ADA guidelines are greater than just meeting the law. By making your site accessible, you are making it possible and easier for people to access the information on your website, and to do so with increased ease. Showing the public that you are aware of differences in ability and functionality is also a good representation of how well you’ll care for their pets.

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The How

Beyond ADA compliance, which covers basic functions like alternative text for images, iVET360 has created a metric with complete accessibility in mind, a distinction which is often missed. For example, your site should be able to flip its content to be accessible to multiple audiences.

To check if your website is ADA compliant, you can run it through this free online tool.

Accessible features can be difficult to implement on websites that are already up and running. It would be best to talk to your provider to see if they are able to reconfigure the necessary HTML. We also recommend this free website plug-in.

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