2018 Veterinary Marketing Benchmarks // Facebook

FACEBOOK VERIFICATION

Facebook Verification for Veterinary

32.2%

of the veterinary industry has verified their Facebook page


The industry saw a 39% growth over last year.


2017: 23.1%


Percentage of iVET360 hospitals with a verified Facebook page: 92.4%

The What:
Facebook verification is similar to Google verification. When you complete this step and become verified, you can edit important information in your Facebook listing.

Once upon a time, Facebook verification was something that was only reserved for celebrities or major corporations. Several years ago, however, they rolled out a verification process for small businesses, including veterinary hospitals—you can now verify your practice by phone or if you have a utility bill for your hospital.

Facebook verification is a great way to add credibility to your page for clients and other Facebook users—plus it eliminates any scenario where a competitor or someone unaffiliated with your practice could create a false Facebook page in your name to potentially harm your business. And of course, becoming verified does help you in Facebook’s search algorithm, much like Google.

Hospitals that have a verified page also saw a three percent increase in the number of reviews over those that did not.

The How:
How to verify your Facebook page: On your account, click "Settings" then "Page Verification." Select "Verify This Page" and then enter your hospital’s phone number. Then select “Call Me Now” and answer Facebook’s call, where they will provide you with a code. Once you get this code from the call, Facebook will prompt you for it. Enter the code to become verified.

We’ve also created a step-by-step guide here.

Looking to improve your hospital’s marketing?