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iVET360

VETERINARY MARKETING BENCHMARK REPORT

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2020

Veterinary Marketing
Benchmark Report

Nextdoor Claimed

The industry saw a 13% increase in claimed practice listings this past year as the social media platform gains awareness. 78.6% of iVET360 clients have claimed their listing on Nextdoor.

33.3%

OF HOSPITALS HAVE CLAIMED THEIR LISTING

29%

2019

15%

2018

N/A

2017

The What

Claiming your page on Nextdoor is pretty much the same as verifying on Facebook and claiming your listing on Google—and becoming just as important. Unless you do this, you can’t respond to or manage reviews, recommendations, or anything the most important people—your friends and neighbors—are saying about your practice to potential clients.

The Why

Wouldn’t you rather know what your friends and neighbors are saying about you than guess and hope that the reviews are positive? This is why it’s so important to claim your Nextdoor listing—but unfortunately, the majority of hospitals still remain unaware and defenseless to what people are saying about them on this fast-growing local listing service.

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The How

Luckily, it’s easy to join the Nextdoor block party. First you create an account, search for your practice and click “Claim”—and make sure to claim it as a business. Then enter your name, email, and a chosen password. Once you claim your page, you will have to go through a basic phone verification protocol to confirm you are who you say you are. When you are finished claiming your hospital, you can see what people are saying about you, respond to comments, and update your profile information.

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