2018 Veterinary Marketing Benchmarks // Websites
Of the veterinary industry has a responsive website.
A responsive website is one that has had the backend adjusted so that it is user-friendly with any device (desktop, smartphone, tablet). When someone is looking for a veterinarian (or a restaurant, shoe store or any other business), they are more likely to search for this vet through a mobile device (phone or tablet) instead of through a desktop computer—in fact, there is consistently a 50 percent increase in mobile searches year after year.
In 2015, Google also started penalizing non-mobile-friendly sites.
Despite this development, there are still some veterinary websites (and marketing providers) that have not adjusted their backend to be responsive to all devices. Since a website appears differently on a desktop computer than it does on a tablet or cell phone, certain elements need to be tweaked to ensure that its readability is compatible with all devices.
This affects not only the user experience but also search rankings—if a page is not responsive, its visibility will suffer. This simple-yet-important step is critical in this digital, smartphone-driven age and, although numbers are up for 2018, every veterinary practice should absolutely have a responsive website.
How to check if your website is responsive: Visit search.google.com/test/mobile-friendly and enter your veterinary hospital’s website address. Google will do the rest.