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iVET360

VETERINARY MARKETING BENCHMARK REPORT

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2020

Veterinary Marketing
Benchmark Report

Mobile Responsive Website

Google punishes websites that aren’t mobile-friendly, so it’s no surprise that the numbers inch closer to 100% every year. 100% of iVET360 clients have a responsive website.

94.1%

OF HOSPITALS HAVE A MOBILE RESPONSIVE WEBSITE

93.9%

2019

93.2%

2018

85.2%

2017

The What

Mobile searches have increased by a consistent 50% every year. This means your current and potential clients are most likely going to look for, and find, a veterinarian using their phone or tablet.

With the number of varied devices people use to access the internet—and to search for veterinary hospitals—it is incredibly important for a website to “look right” and be easily navigated whether someone is using a cell phone, a tablet, or plain old desktop. For you, this means that the backend of your website needs to be adjusted so that it is responsive—meaning it can change depending on the device used.

If that wasn’t enough, Google has also been penalizing non-mobile-friendly sites since 2015. This means that not only is the user experience poor, but search rankings will suffer as well.

The Why

This metric has inched closer and closer to 100 percent for the past three years. With the continued push by Google to be Mobile First, we don’t foresee this metric declining. This simple-yet-important step is critical in our digital, phone-driven age, and while it seems the industry has plateaued again this year, we still believe every veterinary practice should have a responsive website.

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The How

To check if your website is responsive, visit Google’s mobile-friendly test page and enter your veterinary hospital’s website address. Google will do the rest.

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