Mobile Responsive Website
Have a mobile responsive website.
Prior Year Stats
The industry saw a mere 1% growth over last year, but an overall growth of 10% over the past two years. 100% of iVET360 clients have a responsive website.
With the number of varied devices people use to access the internet—and to search for veterinary hospitals—it is incredibly important for a website to behave responsively. For you, this means that the backend of your website needs to be adjusted so that it can change depending on the device used; whether it be accessed by tablet, smartphone, or plain old desktop, your website should to boast easy engagement and be entirely user-friendly. While this may not have been as consequential a few years ago, there is evidence that mobile searches have increased by a consistent 50 percent, year after year. This means your current and potential clients are most likely going to look for, and find, a veterinarian using their phone or tablet.
If that wasn’t enough, Google has also been penalizing non-mobile-friendly sites since 2015.
Despite this development, there are still some veterinary websites (and marketing providers) that have not adjusted their backend to be responsive to all devices. Since a website appears differently on a desktop computer than it does on a tablet or cellphone, certain elements need to be tweaked to ensure that its readability is compatible on all devices.
This affects not only the user-experience, but also search rankings—if a page is not responsive, its visibility will suffer. This simple-yet-important step is critical in this digital, smartphone-driven age, and while it seems the industry has plateaued this year, we still believe every veterinary practice should have a responsive website.
This metric has inched closer and closer to 100 percent for the past three years. With the continued push by Google to be Mobile First, we don’t foresee this metric declining.
How to check if your website is responsive: Visit search.google.com/test/mobile-friendly and enter your veterinary hospital’s website address. Google will do the rest.