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VETERINARY MARKETING BENCHMARK REPORT

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2020

Veterinary Marketing
Benchmark Report

Yelp Check-In Offers

Check-In Offers are down slightly from last year which is sad given the underlying value of this free tool. 35.7% of iVET360 clients have check-in offers.

8.9%

OF HOSPITALS ARE UTILIZING CHECK-IN OFFERS

9.3%

2019

9.6%

2018

5%

2017

The What

When clients use Yelp Check-In at your hospital, they’re essentially broadcasting to their friends that they chose you for their pet’s veterinary needs. This opens up the situation for both digital and person-to-person advertising. To encourage your loyal clients to “check-in,” or report their location, often businesses will digitally offer small discounts, free items, or other special deals.

The feature allows you to track how many people checked-in as well as how many people redeemed an offer if you have one in place at the time.

The Why

The most successful hospitals use this Yelp feature/hospital deal combination, as seen in the fact that those practices saw a 129% increase in the number of reviews over those that did not.

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The How

To set up a Yelp Check-In Offer, you’ll need to first decide what to offer your clients—something like $5 off an exam, a free nail trim, a free branded frisbee or a small bag of treats when they check in at your practice. Then go to biz.yelp.com and log in. Click “Check-In Offers,” then “Create a Check-In Offer.” Select the type of offer you are giving—% off, price off, fixed price or free item. Add a headline and description details, such as: “Check in at Hospital Name to receive offer.” Click “Create Of-fer.” Once it has been created, you will see it on the “Check-In Offers” page.

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