Visibility is Fundamental as Demand Declines

In today’s veterinary environment, the marketing tools that control visibility are more important than ever. This report focuses on Google Ads not as a general marketing tactic, but as a benchmark for how veterinary hospitals are responding to tighter demand conditions and increased competition for new clients. Using verified advertising activity and iVET360's proprietary data, this report examines how often hospitals run Google Ads, where adoption is concentrated, and how usage differs between independent and corporate-owned practices.