Jun 17
Jun 12
Understanding Value-Based Pricing for Animal Hospitals

Understanding Value-Based Strategic Pricing for Animal Hospitals

Of Pets and Profits Figure 1: 2018 Year-Over-Year New Client Trends The VHMA recently published a whitepaper called “Value-Based Strategic Pricing for Veterinary Practices.” The paper was written based on findings from the 2018 VHMA Critical Issues Summit, which consisted of 43 industry thought-leaders. The goal of the summit and... read more →
  • June 12, 2019
Jun 04
Three Reasons Why Your Google Ads (AdWords) Have Failed in the Past

Three Reasons Why Your Google Ads (AdWords) Have Failed in the Past

Google AdWords launched their first public beta in October of 2000, with a modest 350 advertisers and to limited fanfare. Google’s CEO and co-founder, Larry Page, said at the time, “AdWords offers the most technologically advanced features available, enabling an advertiser to quickly design a flexible program that best fits... read more →
  • June 4, 2019
May 31
Why Your Animal Hospital Should Be Paying Attention to Bing

Why Your Animal Hospital Should Be Paying Attention to Bing

What’s Bing? We’ve talked extensively about Google in the past, which makes sense—it is far and away the most popular search engine out there that people use to find information about almost anything, old and new. However, there are other options that people utilize when they are looking for things... read more →
  • May 31, 2019
Apr 16