Nov 06
Google BERT

Meet BERT: He’s Here to Help Clients Find Your Practice Online

When new clients search for your practice online, it’s likely they use some form of the term “vet near me”. But what about when a pet owner searches something like “should pet go-to vet”? Or “low-cost shots pets”? That’s where Google’s new algorithm update comes in. It’s called Bidirectional Encoder... read more →
  • November 6, 2019
Oct 21
VMBR19 Blog

iVET360’s 2019 Veterinary Marketing Benchmark Report: Analysis of 1000 Veterinary Practices Reveals Keys to Client and Revenue Growth

PORTLAND, Ore. – For the third year, iVET360, a veterinary services company with clients in all 50 states, has analyzed the digital marketing metrics of 1,000 accredited hospitals and compiled a report providing insightful statistics and trends in veterinary marketing. The 2019 analysis has added an additional 10,000 data points... read more →
  • October 21, 2019
Oct 11
Nextdoor’s Local Deals: The Real Deal for Your Practice

Nextdoor’s Local Deals: The Real Deal for Your Practice

Back in April, we told you about Nextdoor Offers, and how it could help market your practice to the people who matter most—those in your own neighborhood. Nextdoor Offers was easy to use and best of all, it was free. Of course, we expected that once Nextdoor finished beta testing... read more →
  • October 11, 2019
Aug 15
At-Will Employment

The Myth of At-Will Employment

If you are an employer in the United States, you probably think you are operating in an at-will employment environment. Essentially, this means that you can fire any employee for any reason, or even no reason at all, right? Wrong. Simply terminating an employee without giving them a reason, or... read more →
  • August 15, 2019
Jul 30
California Harassment Training for Animal Hospitals

California Harassment Training for Animal Hospitals

As you may be aware, California state laws SB1343 and SB778 require that all staff at all businesses with more than five employees participate in one hour of harassment prevention training every two years. Supervisors are required to take two hours of harassment training every two years.  Training must be... read more →
  • July 30, 2019