Don’t Sleep on Your Digital Strategy So, you’re opening a new animal hospital. First off—congratulations! Many, many people have pets, and the veterinary industry is as prevalent as ever, which... read more →
Of Pets and Profits Figure 1: 2018 Year-Over-Year New Client Trends The VHMA recently published a whitepaper called “Value-Based Strategic Pricing for Veterinary Practices.” The paper was written based on... read more →
Google AdWords launched their first public beta in October of 2000, with a modest 350 advertisers and to limited fanfare. Google’s CEO and co-founder, Larry Page, said at the time,... read more →
What’s Bing? We’ve talked extensively about Google in the past, which makes sense—it is far and away the most popular search engine out there that people use to find information... read more →
The Smartphone Takeover In retrospect, it’s marvelous to think about the whole idea of the smartphone and how this complex device has so many capabilities. With smartphones, we are able... read more →