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iVET360

VETERINARY MARKETING BENCHMARK REPORT

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Our
Team

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Meet The
Management

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Sir Andre
Boston Terrier

Matthew Murray

Matthew J Murray

Founder, CEO & President

From The Source

Professional Summary

Matt has more than 30 years of hands-on operational, marketing and financial experience across different industries, and he developed many of the delivery techniques used at iVET360. Matt helped develop two very successful companies as the COO of Stratus Dental Group and VP of Audigy Group, providing management services to prominent private dental and audiology practices.

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Naya
Tabby Cat

Drew Vandeberghe

Drew Vandeberghe

Managing Director, Marketing Services

From The Source

Professional Summary

Drew brings a unique blend of experience to iVET360, from a deep understanding of marketing and branding to adult education and behavioral knowledge. At iVET360, Drew manages the delivery of marketing services, which has produced double-digit new client growth for iVET360 clients for five straight years. He also speaks nationally on the importance of foundational marketing for veterinary hospitals and how to develop and implement robust marketing budgets.

Drew is a Portland native, and he graduated from the University of Oregon, where he studied marketing and economics. After college, Drew moved to South Korea, where he taught English for three years while receiving a certificate in adult education from the University of Cambridge. Following his return to Portland, he enhanced his marketing skills by focusing on digital delivery, primarily in the private practice healthcare industry.

Drew has managed and trained on multiple learning management systems, and he has developed seamless marketing support processes for prominent private practices throughout the United States and Canada. Drew currently raises two fun-loving, easy-going cats named Figaro and Josette.

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Emily
Cattle Dog

Heather Romano

Heather Romano, MHRM, SPHR, SHRM-CP

Managing Director, HR & Training

From The Source

Professional Summary

Heather has been in the veterinary field for 25 years, having held nearly every position found at a veterinary practice. Just before she joined iVET360, she served as a regional multi-unit manager and private hospital management consultant.

Throughout her career, Heather has found that a practice’s culture, leadership, and training are cornerstones to retaining outstanding team members and creating a client experience that cultivates unparalleled loyalty. As a result, her driving passion is helping practices create work environments that foster positive, patient-focused and service-oriented cultures, making practices the premier employer in their area.

Her goal is to help the veterinary field elevate its employee relations to draw the best long-term talent possible. At iVET360, Heather and her HR and Training Team work with practices to assess their cultures and help leaders provide compassionate management techniques. She is also an international conference speaker known for her unique perspective on leading, managing and training the many generations that are currently working in today’s veterinary practices.

Heather shares her home with Kona, the sweetest husky that has ever lived, and Kona’s crazy daughter Halia, who wanted to be a police dog when she grew up.

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Dari
tabby cat

Oliver Roller

Oliver Roller

Managing Director, Analytics

From The Source

Professional Summary

Oliver brings a diverse set of operational experience and private healthcare management knowledge to the iVET360 Management Team. In his role here, Oliver manages the Pulse platform as well as oversees the analytics managers who delivery analytics services to clients. Oliver’s private practice experience started at a young age at a practice where his father was a nationally recognized dentist. After graduating from the University of Oregon with a degree in finance and entrepreneurial studies, he established a successful career as an investor, producer and operations director for an independent feature film company.

When he moved to Portland, he reentered the world of private practice and spent seven years working in management services for private healthcare clinics. Oliver was instrumental in building one of the fastest-growing companies in the Portland metro area, Fuel Medical Group, which serves leading otolaryngology clinics all over the country. Oliver is the father of two pleasant little rescue cats named Dari and Naya and a Portuguese Water Dog named Nash.

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eleanor
french bulldog

Justin Vandeberghe

Justin Vandeberghe

Managing Director, Creative Services

From The Source

Professional Summary

As the Managing Director of Creative Services at iVET360, Justin is in charge of the creation of marketing services delivered to clients. In this capacity, he manages the internal creative team consisting of developers, copywriters, and designers along with managing the creation of all-new branding and marketing initiatives. In addition to these responsibilities, Justin oversees iVET360’s annual Veterinary Marketing Benchmark Report, which analyzes and discusses crucial marketing trends in the industry—this report has been distributed and downloaded nationally, including at the university level.

Justin started his career as a brand designer at Liquid Agency, a creative and branding agency based in Silicon Valley, where he worked with clients such as adidas, Intel, Adobe and HP. With the support of Liquid’s executive team, Justin left to run his own digital-specific marketing and social agency and created Vandeberghe Media.

At VM, Justin assembled a team of designers, content creators, and programmers who helped establish VM’s reputation for providing digital marketing strategies that generated results for brands such as Def Jam, Olive, Velodyne, and Slice. Justin then moved into the human healthcare industry with Audigy Group and Stratus Dental Group, where he created industry-leading digital marketing programs and tools that documented new patient growth for over 600 private audiology and dental practices.

Justin is the father of a Boston Terrier named Sir André and two lazy felines named Lily and Miles.

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Primary
Contacts

Ali Machuca

Marketing Manager

Brogan Kearney

Marketing Manager

Devon Grace

Director of Finance & Analytics

Jessica Rotap

Marketing Manager

Jessica Strohm

Senior Marketing Manager

kyle vancoutren, SHRM-CP

HR & Training Manager

Kyle at iVET360 has been a huge help during this very frustrating, stressful year. He has helped guide me and my management team through tough situations. I am so grateful that we partnered with iVET360 and Kyle, one of the best decisions we have made.

Kristin Tenorio via Google Reviews

I recently started working with iVET360!. I liked that they could help me in various aspects of my business: Marketing, HR and Analytics. Since starting to work with them, Kyle has been ever present and available for numerous questions and needs regarding the HR aspects of the COVID-19 crisis. He has set up weekly meetings to answer my questions and has always been available for "emergency questions". I am so thankful to be working with them during this period in our business! They are definitely well worth it and I highly recommend any veterinary business to work with them!

Paws N Hooves Veterinary Services via Google Reviews

I have had the pleasure of working firsthand with several great professionals within iVET360 and would highly recommend their services to any colleague. Our practice has been extremely grateful to Kyle & Heather for their guidance and advice with HR obstacles we've faced as well as finding quality candidates for employment. Brogan and Drew have been a monumental help with ideas for marketing and branding our three separate practices to reflect as one. Lindsay and Oliver have made the financial and accounting aspect painless on grasping and reaching benchmarks that I didn't think was possible 2 years ago. These folks undeniably make my job as a Practice Administrator less stressful!

Nikki Sellers via Google Reviews

kylee cook

Marketing Manager

laura alarcon, SHRM-CP

HR & Training Manager

Lia Kelley

Marketing Manager

Maya Austen

Marketing Manager

Parker Liabraaten

Analytics Manager

Pierce Millar

Analytics Manager

tamisha cronick, SHRM-CP

HR & Training Manager

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