corporate vs. independent
Who you trust with your digital presence matters. If you’re working with a large corporate group, you may be competing against yourself as ten corporate groups started using the same provider this year.
This report tells you who that is, why it matters, and compares every provider to help you make informed decisions in 2023.
performance snapshot
Corporate competition will be on the rise in 2023. Using data from over 22,000 websites, this report outlines their priorities, analyzes the marketing providers they partner with, and helps you prepare your marketing efforts for the upcoming year.
Free Provider Comparison:
3SidedMedia
- 3SidedMedia
- Beyond Indigo Pets
- Cheshire Partners
- Digital Empathy
- Doctor Multimedia
- DVM Galaxy
- DVMelite
- eVetSites
- GeniusVets
- GoDaddy
- Hibu
- IDEXX
- InTouch
- LifeLearn
- Next Ad
- Prosites
- Roya
- Saris
- Second Nature
- Simply Done Tech Solutions
- Squarespace
- Thryv
- Vet Marketing Pro
- VetMatrix
- VetNetwork/Vivio
- VetScene
- Vetstreet
- ViziSites
- Weebly
- WhiskerCloud
- WIX
- Zesty.io
Top Website Features |
3SidedMedia |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 166 | 500 | 500 | 350+ |
| Site Speed | 4.7s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 0% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 22.2% | 99% | 83.8% | 100% |
| Google Analytics Installed | 89.1% | 96.2% | 79.4% | 100% |
| Schema Markup | 1.9% | 44% | 35% | 100% |
Top Website Features |
Beyond Indigo Pets |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 217 | 500 | 500 | 350+ |
| Site Speed | 1.8s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 55.4% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 100% | 99% | 83.8% | 100% |
| Google Analytics Installed | 98.5% | 96.2% | 79.4% | 100% |
| Schema Markup | 87.6% | 44% | 35% | 100% |
Top Website Features |
Cheshire Partners |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 80 | 500 | 500 | 350+ |
| Site Speed | 2.5s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 28% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 94.7% | 99% | 83.8% | 100% |
| Google Analytics Installed | 88% | 96.2% | 79.4% | 100% |
| Schema Markup | 68% | 44% | 35% | 100% |
Top Website Features |
Digital Empathy |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 346 | 500 | 500 | 350+ |
| Site Speed | 4.1s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 0% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 100% | 99% | 83.8% | 100% |
| Google Analytics Installed | 100% | 96.2% | 79.4% | 100% |
| Schema Markup | 0% | 44% | 35% | 100% |
Top Website Features |
Doctor Multimedia |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 1627 | 500 | 500 | 350+ |
| Site Speed | 3.2s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 33.6% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 99% | 99% | 83.8% | 100% |
| Google Analytics Installed | 60.2% | 96.2% | 79.4% | 100% |
| Schema Markup | 26.6% | 44% | 35% | 100% |
Top Website Features |
DVM Galaxy |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 149 | 500 | 500 | 350+ |
| Site Speed | 3.8s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 0% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 72.1% | 99% | 83.8% | 100% |
| Google Analytics Installed | 29.9% | 96.2% | 79.4% | 100% |
| Schema Markup | 0% | 44% | 35% | 100% |
Top Website Features |
DVMelite |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 67 | 500 | 500 | 350+ |
| Site Speed | 3.3s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 30.3% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 100% | 99% | 83.8% | 100% |
| Google Analytics Installed | 98.5% | 96.2% | 79.4% | 100% |
| Schema Markup | 5.3% | 44% | 35% | 100% |
Top Website Features |
eVetSites |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 775 | 500 | 500 | 350+ |
| Site Speed | 5.8s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 3% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 3% | 99% | 83.8% | 100% |
| Google Analytics Installed | 54.4% | 96.2% | 79.4% | 100% |
| Schema Markup | 0.6% | 44% | 35% | 100% |
Top Website Features |
GeniusVets |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 158 | 500 | 500 | 350+ |
| Site Speed | 3.2s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 4% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 100% | 99% | 83.8% | 100% |
| Google Analytics Installed | 100% | 96.2% | 79.4% | 100% |
| Schema Markup | 78.6% | 44% | 35% | 100% |
Top Website Features |
GoDaddy |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 381 | 500 | 500 | 350+ |
| Site Speed | 2s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 11.6% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 78.2% | 99% | 83.8% | 100% |
| Google Analytics Installed | 4.1% | 96.2% | 79.4% | 100% |
| Schema Markup | 37.7% | 44% | 35% | 100% |
Top Website Features |
Hibu |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 207 | 500 | 500 | 350+ |
| Site Speed | 2.3s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | n/a | 16.6% | 15.2% | 95% |
| SSL Secure Site | 92.8% | 99% | 83.8% | 100% |
| Google Analytics Installed | n/a | 96.2% | 79.4% | 100% |
| Schema Markup | n/a | 44% | 35% | 100% |
Top Website Features |
IDEXX |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 369 | 500 | 500 | 350+ |
| Site Speed | 4.6s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 6.2% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 52.8% | 99% | 83.8% | 100% |
| Google Analytics Installed | 90.4% | 96.2% | 79.4% | 100% |
| Schema Markup | 0.8% | 44% | 35% | 100% |
Top Website Features |
InTouch |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 317 | 500 | 500 | 350+ |
| Site Speed | 3.9s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 21.3% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 98.1% | 99% | 83.8% | 100% |
| Google Analytics Installed | 80.1% | 96.2% | 79.4% | 100% |
| Schema Markup | 45.2% | 44% | 35% | 100% |
Top Website Features |
LifeLearn |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 958 | 500 | 500 | 350+ |
| Site Speed | 4.3s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 0% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 100% | 99% | 83.8% | 100% |
| Google Analytics Installed | 97.5% | 96.2% | 79.4% | 100% |
| Schema Markup | 7.6% | 44% | 35% | 100% |
Top Website Features |
Next Ad |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 53 | 500 | 500 | 350+ |
| Site Speed | 3.1s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 10.2% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 100% | 99% | 83.8% | 100% |
| Google Analytics Installed | 94% | 96.2% | 79.4% | 100% |
| Schema Markup | 69.4% | 44% | 35% | 100% |
Top Website Features |
Prosites |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 83 | 500 | 500 | 350+ |
| Site Speed | 4.9s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 0% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 50% | 99% | 83.8% | 100% |
| Google Analytics Installed | 48.3% | 96.2% | 79.4% | 100% |
| Schema Markup | 6.9% | 44% | 35% | 100% |
Top Website Features |
Roya |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 180 | 500 | 500 | 350+ |
| Site Speed | 2.9s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 25% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 94% | 99% | 83.8% | 100% |
| Google Analytics Installed | 99.4% | 96.2% | 79.4% | 100% |
| Schema Markup | 82.2% | 44% | 35% | 100% |
Top Website Features |
Saris |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 41 | 500 | 500 | 350+ |
| Site Speed | 4.3s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 0% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 97% | 99% | 83.8% | 100% |
| Google Analytics Installed | 48.4% | 96.2% | 79.4% | 100% |
| Schema Markup | 0% | 44% | 35% | 100% |
Top Website Features |
Second Nature |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 41 | 500 | 500 | 350+ |
| Site Speed | 3.8s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 0% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 100% | 99% | 83.8% | 100% |
| Google Analytics Installed | 91.3% | 96.2% | 79.4% | 100% |
| Schema Markup | 0% | 44% | 35% | 100% |
Top Website Features |
Simply Done Tech Solutions |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 40 | 500 | 500 | 350+ |
| Site Speed | 2.9s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 0% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 97.1% | 99% | 83.8% | 100% |
| Google Analytics Installed | 85.7% | 96.2% | 79.4% | 100% |
| Schema Markup | 0% | 44% | 35% | 100% |
Top Website Features |
Squarespace |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 376 | 500 | 500 | 350+ |
| Site Speed | 5.9s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | n/a | 16.6% | 15.2% | 95% |
| SSL Secure Site | 89% | 99% | 83.8% | 100% |
| Google Analytics Installed | n/a | 96.2% | 79.4% | 100% |
| Schema Markup | n/a | 44% | 35% | 100% |
Top Website Features |
Thryv |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 213 | 500 | 500 | 350+ |
| Site Speed | 2.2s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | n/a | 16.6% | 15.2% | 95% |
| SSL Secure Site | 100% | 99% | 83.8% | 100% |
| Google Analytics Installed | n/a | 96.2% | 79.4% | 100% |
| Schema Markup | n/a | 44% | 35% | 100% |
Top Website Features |
Vet Marketing Pro |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 64 | 500 | 500 | 350+ |
| Site Speed | 4.2s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 12.9% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 100% | 99% | 83.8% | 100% |
| Google Analytics Installed | 90.3% | 96.2% | 79.4% | 100% |
| Schema Markup | 33.9% | 44% | 35% | 100% |
Top Website Features |
VetMatrix |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 1847 | 500 | 500 | 350+ |
| Site Speed | 1.8s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 0.2% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 78.6% | 99% | 83.8% | 100% |
| Google Analytics Installed | 100% | 96.2% | 79.4% | 100% |
| Schema Markup | 97.7% | 44% | 35% | 100% |
Top Website Features |
VetNetwork/Vivio |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 139 | 500 | 500 | 350+ |
| Site Speed | 2.6s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 19.7% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 92.7% | 99% | 83.8% | 100% |
| Google Analytics Installed | 70.1% | 96.2% | 79.4% | 100% |
| Schema Markup | 36.5% | 44% | 35% | 100% |
Top Website Features |
VetScene |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 123 | 500 | 500 | 350+ |
| Site Speed | 2.7s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 31.5% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 88.9% | 99% | 83.8% | 100% |
| Google Analytics Installed | 28.2% | 96.2% | 79.4% | 100% |
| Schema Markup | 61.6% | 44% | 35% | 100% |
Top Website Features |
Vetstreet |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 286 | 500 | 500 | 350+ |
| Site Speed | 3.1s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 0% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 0% | 99% | 83.8% | 100% |
| Google Analytics Installed | 97% | 96.2% | 79.4% | 100% |
| Schema Markup | 0% | 44% | 35% | 100% |
Top Website Features |
ViziSites |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 325 | 500 | 500 | 350+ |
| Site Speed | 3.7s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 0% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 100% | 99% | 83.8% | 100% |
| Google Analytics Installed | 63.7% | 96.2% | 79.4% | 100% |
| Schema Markup | 96.5% | 44% | 35% | 100% |
Top Website Features |
Weebly |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 267 | 500 | 500 | 350+ |
| Site Speed | 4s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 0% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 60.8% | 99% | 83.8% | 100% |
| Google Analytics Installed | 0% | 96.2% | 79.4% | 100% |
| Schema Markup | 0.4% | 44% | 35% | 100% |
Top Website Features |
WhiskerCloud |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 867 | 500 | 500 | 350+ |
| Site Speed | 3.1s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 25.5% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 100% | 99% | 83.8% | 100% |
| Google Analytics Installed | 99.7% | 96.2% | 79.4% | 100% |
| Schema Markup | 99.3% | 44% | 35% | 100% |
Top Website Features |
WIX |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 913 | 500 | 500 | 350+ |
| Site Speed | 3.2s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 16.2% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 98.6% | 99% | 83.8% | 100% |
| Google Analytics Installed | 1.9% | 96.2% | 79.4% | 100% |
| Schema Markup | 96% | 44% | 35% | 100% |
Top Website Features |
Zesty.io |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 188 | 500 | 500 | 350+ |
| Site Speed | 3.2s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 3.9% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 83.8% | 99% | 83.8% | 100% |
| Google Analytics Installed | 9.5% | 96.2% | 79.4% | 100% |
| Schema Markup | 1.1% | 44% | 35% | 100% |
