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2023 Veterinary Marketing Benchmarks Report

Dog

2023

Veterinary Marketing Benchmark Report

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Graph

corporate vs. independent

In this consolidation climate we’re all facing, our commitment is to be as relentless as ever. We’re giving you a transparent, apples-to-apples showdown, revealing how corporate bigwigs consistently outshine the independents across both US and Canada.

Wave

performance snapshot

Corporate competition will be on the rise in 2024. Using data from over 27,000 websites, this report outlines their priorities, analyzes the marketing providers they partner with, and helps you prepare your marketing efforts for the upcoming year.

3SidedMedia

  • 3SidedMedia
  • Beyond Indigo Pets
  • Cheshire Partners
  • Digital Empathy
  • Doctor Multimedia
  • DVM Galaxy
  • DVMelite
  • eVetSites
  • GeniusVets
  • GoDaddy
  • Hibu
  • IDEXX
  • InTouch
  • LifeLearn
  • Next Ad
  • Prosites
  • Roya
  • Saris
  • Second Nature
  • Simply Done Tech Solutions
  • Squarespace
  • Thryv
  • Vet Marketing Pro
  • VetMatrix
  • VetNetwork/Vivio
  • VetScene
  • Vetstreet
  • ViziSites
  • Weebly
  • WhiskerCloud
  • WIX
  • Zesty.io
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Top Website Features

3SidedMedia

Corporate

Independent

iVET360

Websites Reviewed 166 500 500 350+
Site Speed 4.7s 2.6s 3.5s 2.1s
SEO Optimized 0% 16.6% 15.2% 95%
SSL Secure Site 22.2% 99% 83.8% 100%
Google Analytics Installed 89.1% 96.2% 79.4% 100%
Schema Markup 1.9% 44% 35% 100%

Top Website Features

Beyond Indigo Pets

Corporate

Independent

iVET360

Websites Reviewed 217 500 500 350+
Site Speed 1.8s 2.6s 3.5s 2.1s
SEO Optimized 55.4% 16.6% 15.2% 95%
SSL Secure Site 100% 99% 83.8% 100%
Google Analytics Installed 98.5% 96.2% 79.4% 100%
Schema Markup 87.6% 44% 35% 100%

Top Website Features

Cheshire Partners

Corporate

Independent

iVET360

Websites Reviewed 80 500 500 350+
Site Speed 2.5s 2.6s 3.5s 2.1s
SEO Optimized 28% 16.6% 15.2% 95%
SSL Secure Site 94.7% 99% 83.8% 100%
Google Analytics Installed 88% 96.2% 79.4% 100%
Schema Markup 68% 44% 35% 100%

Top Website Features

Digital Empathy

Corporate

Independent

iVET360

Websites Reviewed 346 500 500 350+
Site Speed 4.1s 2.6s 3.5s 2.1s
SEO Optimized 0% 16.6% 15.2% 95%
SSL Secure Site 100% 99% 83.8% 100%
Google Analytics Installed 100% 96.2% 79.4% 100%
Schema Markup 0% 44% 35% 100%

Top Website Features

Doctor Multimedia

Corporate

Independent

iVET360

Websites Reviewed 1627 500 500 350+
Site Speed 3.2s 2.6s 3.5s 2.1s
SEO Optimized 33.6% 16.6% 15.2% 95%
SSL Secure Site 99% 99% 83.8% 100%
Google Analytics Installed 60.2% 96.2% 79.4% 100%
Schema Markup 26.6% 44% 35% 100%

Top Website Features

DVM Galaxy

Corporate

Independent

iVET360

Websites Reviewed 149 500 500 350+
Site Speed 3.8s 2.6s 3.5s 2.1s
SEO Optimized 0% 16.6% 15.2% 95%
SSL Secure Site 72.1% 99% 83.8% 100%
Google Analytics Installed 29.9% 96.2% 79.4% 100%
Schema Markup 0% 44% 35% 100%

Top Website Features

DVMelite

Corporate

Independent

iVET360

Websites Reviewed 67 500 500 350+
Site Speed 3.3s 2.6s 3.5s 2.1s
SEO Optimized 30.3% 16.6% 15.2% 95%
SSL Secure Site 100% 99% 83.8% 100%
Google Analytics Installed 98.5% 96.2% 79.4% 100%
Schema Markup 5.3% 44% 35% 100%

Top Website Features

eVetSites

Corporate

Independent

iVET360

Websites Reviewed 775 500 500 350+
Site Speed 5.8s 2.6s 3.5s 2.1s
SEO Optimized 3% 16.6% 15.2% 95%
SSL Secure Site 3% 99% 83.8% 100%
Google Analytics Installed 54.4% 96.2% 79.4% 100%
Schema Markup 0.6% 44% 35% 100%

Top Website Features

GeniusVets

Corporate

Independent

iVET360

Websites Reviewed 158 500 500 350+
Site Speed 3.2s 2.6s 3.5s 2.1s
SEO Optimized 4% 16.6% 15.2% 95%
SSL Secure Site 100% 99% 83.8% 100%
Google Analytics Installed 100% 96.2% 79.4% 100%
Schema Markup 78.6% 44% 35% 100%

Top Website Features

GoDaddy

Corporate

Independent

iVET360

Websites Reviewed 381 500 500 350+
Site Speed 2s 2.6s 3.5s 2.1s
SEO Optimized 11.6% 16.6% 15.2% 95%
SSL Secure Site 78.2% 99% 83.8% 100%
Google Analytics Installed 4.1% 96.2% 79.4% 100%
Schema Markup 37.7% 44% 35% 100%

Top Website Features

Hibu

Corporate

Independent

iVET360

Websites Reviewed 207 500 500 350+
Site Speed 2.3s 2.6s 3.5s 2.1s
SEO Optimized n/a 16.6% 15.2% 95%
SSL Secure Site 92.8% 99% 83.8% 100%
Google Analytics Installed n/a 96.2% 79.4% 100%
Schema Markup n/a 44% 35% 100%

Top Website Features

IDEXX

Corporate

Independent

iVET360

Websites Reviewed 369 500 500 350+
Site Speed 4.6s 2.6s 3.5s 2.1s
SEO Optimized 6.2% 16.6% 15.2% 95%
SSL Secure Site 52.8% 99% 83.8% 100%
Google Analytics Installed 90.4% 96.2% 79.4% 100%
Schema Markup 0.8% 44% 35% 100%

Top Website Features

InTouch

Corporate

Independent

iVET360

Websites Reviewed 317 500 500 350+
Site Speed 3.9s 2.6s 3.5s 2.1s
SEO Optimized 21.3% 16.6% 15.2% 95%
SSL Secure Site 98.1% 99% 83.8% 100%
Google Analytics Installed 80.1% 96.2% 79.4% 100%
Schema Markup 45.2% 44% 35% 100%

Top Website Features

LifeLearn

Corporate

Independent

iVET360

Websites Reviewed 958 500 500 350+
Site Speed 4.3s 2.6s 3.5s 2.1s
SEO Optimized 0% 16.6% 15.2% 95%
SSL Secure Site 100% 99% 83.8% 100%
Google Analytics Installed 97.5% 96.2% 79.4% 100%
Schema Markup 7.6% 44% 35% 100%

Top Website Features

Next Ad

Corporate

Independent

iVET360

Websites Reviewed 53 500 500 350+
Site Speed 3.1s 2.6s 3.5s 2.1s
SEO Optimized 10.2% 16.6% 15.2% 95%
SSL Secure Site 100% 99% 83.8% 100%
Google Analytics Installed 94% 96.2% 79.4% 100%
Schema Markup 69.4% 44% 35% 100%

Top Website Features

Prosites

Corporate

Independent

iVET360

Websites Reviewed 83 500 500 350+
Site Speed 4.9s 2.6s 3.5s 2.1s
SEO Optimized 0% 16.6% 15.2% 95%
SSL Secure Site 50% 99% 83.8% 100%
Google Analytics Installed 48.3% 96.2% 79.4% 100%
Schema Markup 6.9% 44% 35% 100%

Top Website Features

Roya

Corporate

Independent

iVET360

Websites Reviewed 180 500 500 350+
Site Speed 2.9s 2.6s 3.5s 2.1s
SEO Optimized 25% 16.6% 15.2% 95%
SSL Secure Site 94% 99% 83.8% 100%
Google Analytics Installed 99.4% 96.2% 79.4% 100%
Schema Markup 82.2% 44% 35% 100%

Top Website Features

Saris

Corporate

Independent

iVET360

Websites Reviewed 41 500 500 350+
Site Speed 4.3s 2.6s 3.5s 2.1s
SEO Optimized 0% 16.6% 15.2% 95%
SSL Secure Site 97% 99% 83.8% 100%
Google Analytics Installed 48.4% 96.2% 79.4% 100%
Schema Markup 0% 44% 35% 100%

Top Website Features

Second Nature

Corporate

Independent

iVET360

Websites Reviewed 41 500 500 350+
Site Speed 3.8s 2.6s 3.5s 2.1s
SEO Optimized 0% 16.6% 15.2% 95%
SSL Secure Site 100% 99% 83.8% 100%
Google Analytics Installed 91.3% 96.2% 79.4% 100%
Schema Markup 0% 44% 35% 100%

Top Website Features

Simply Done Tech Solutions

Corporate

Independent

iVET360

Websites Reviewed 40 500 500 350+
Site Speed 2.9s 2.6s 3.5s 2.1s
SEO Optimized 0% 16.6% 15.2% 95%
SSL Secure Site 97.1% 99% 83.8% 100%
Google Analytics Installed 85.7% 96.2% 79.4% 100%
Schema Markup 0% 44% 35% 100%

Top Website Features

Squarespace

Corporate

Independent

iVET360

Websites Reviewed 376 500 500 350+
Site Speed 5.9s 2.6s 3.5s 2.1s
SEO Optimized n/a 16.6% 15.2% 95%
SSL Secure Site 89% 99% 83.8% 100%
Google Analytics Installed n/a 96.2% 79.4% 100%
Schema Markup n/a 44% 35% 100%

Top Website Features

Thryv

Corporate

Independent

iVET360

Websites Reviewed 213 500 500 350+
Site Speed 2.2s 2.6s 3.5s 2.1s
SEO Optimized n/a 16.6% 15.2% 95%
SSL Secure Site 100% 99% 83.8% 100%
Google Analytics Installed n/a 96.2% 79.4% 100%
Schema Markup n/a 44% 35% 100%

Top Website Features

Vet Marketing Pro

Corporate

Independent

iVET360

Websites Reviewed 64 500 500 350+
Site Speed 4.2s 2.6s 3.5s 2.1s
SEO Optimized 12.9% 16.6% 15.2% 95%
SSL Secure Site 100% 99% 83.8% 100%
Google Analytics Installed 90.3% 96.2% 79.4% 100%
Schema Markup 33.9% 44% 35% 100%

Top Website Features

VetMatrix

Corporate

Independent

iVET360

Websites Reviewed 1847 500 500 350+
Site Speed 1.8s 2.6s 3.5s 2.1s
SEO Optimized 0.2% 16.6% 15.2% 95%
SSL Secure Site 78.6% 99% 83.8% 100%
Google Analytics Installed 100% 96.2% 79.4% 100%
Schema Markup 97.7% 44% 35% 100%

Top Website Features

VetNetwork/Vivio

Corporate

Independent

iVET360

Websites Reviewed 139 500 500 350+
Site Speed 2.6s 2.6s 3.5s 2.1s
SEO Optimized 19.7% 16.6% 15.2% 95%
SSL Secure Site 92.7% 99% 83.8% 100%
Google Analytics Installed 70.1% 96.2% 79.4% 100%
Schema Markup 36.5% 44% 35% 100%

Top Website Features

VetScene

Corporate

Independent

iVET360

Websites Reviewed 123 500 500 350+
Site Speed 2.7s 2.6s 3.5s 2.1s
SEO Optimized 31.5% 16.6% 15.2% 95%
SSL Secure Site 88.9% 99% 83.8% 100%
Google Analytics Installed 28.2% 96.2% 79.4% 100%
Schema Markup 61.6% 44% 35% 100%

Top Website Features

Vetstreet

Corporate

Independent

iVET360

Websites Reviewed 286 500 500 350+
Site Speed 3.1s 2.6s 3.5s 2.1s
SEO Optimized 0% 16.6% 15.2% 95%
SSL Secure Site 0% 99% 83.8% 100%
Google Analytics Installed 97% 96.2% 79.4% 100%
Schema Markup 0% 44% 35% 100%

Top Website Features

ViziSites

Corporate

Independent

iVET360

Websites Reviewed 325 500 500 350+
Site Speed 3.7s 2.6s 3.5s 2.1s
SEO Optimized 0% 16.6% 15.2% 95%
SSL Secure Site 100% 99% 83.8% 100%
Google Analytics Installed 63.7% 96.2% 79.4% 100%
Schema Markup 96.5% 44% 35% 100%

Top Website Features

Weebly

Corporate

Independent

iVET360

Websites Reviewed 267 500 500 350+
Site Speed 4s 2.6s 3.5s 2.1s
SEO Optimized 0% 16.6% 15.2% 95%
SSL Secure Site 60.8% 99% 83.8% 100%
Google Analytics Installed 0% 96.2% 79.4% 100%
Schema Markup 0.4% 44% 35% 100%

Top Website Features

WhiskerCloud

Corporate

Independent

iVET360

Websites Reviewed 867 500 500 350+
Site Speed 3.1s 2.6s 3.5s 2.1s
SEO Optimized 25.5% 16.6% 15.2% 95%
SSL Secure Site 100% 99% 83.8% 100%
Google Analytics Installed 99.7% 96.2% 79.4% 100%
Schema Markup 99.3% 44% 35% 100%

Top Website Features

WIX

Corporate

Independent

iVET360

Websites Reviewed 913 500 500 350+
Site Speed 3.2s 2.6s 3.5s 2.1s
SEO Optimized 16.2% 16.6% 15.2% 95%
SSL Secure Site 98.6% 99% 83.8% 100%
Google Analytics Installed 1.9% 96.2% 79.4% 100%
Schema Markup 96% 44% 35% 100%

Top Website Features

Zesty.io

Corporate

Independent

iVET360

Websites Reviewed 188 500 500 350+
Site Speed 3.2s 2.6s 3.5s 2.1s
SEO Optimized 3.9% 16.6% 15.2% 95%
SSL Secure Site 83.8% 99% 83.8% 100%
Google Analytics Installed 9.5% 96.2% 79.4% 100%
Schema Markup 1.1% 44% 35% 100%
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