corporate vs. independent
In this consolidation climate we’re all facing, our commitment is to be as relentless as ever. We’re giving you a transparent, apples-to-apples showdown, revealing how corporate bigwigs consistently outshine the independents across both US and Canada.
performance snapshot
Corporate competition will be on the rise in 2024. Using data from over 27,000 websites, this report outlines their priorities, analyzes the marketing providers they partner with, and helps you prepare your marketing efforts for the upcoming year.
3SidedMedia
- 3SidedMedia
- Beyond Indigo Pets
- Cheshire Partners
- Digital Empathy
- Doctor Multimedia
- DVM Galaxy
- DVMelite
- eVetSites
- GeniusVets
- GoDaddy
- Hibu
- IDEXX
- InTouch
- LifeLearn
- Next Ad
- Prosites
- Roya
- Saris
- Second Nature
- Simply Done Tech Solutions
- Squarespace
- Thryv
- Vet Marketing Pro
- VetMatrix
- VetNetwork/Vivio
- VetScene
- Vetstreet
- ViziSites
- Weebly
- WhiskerCloud
- WIX
- Zesty.io
Top Website Features |
3SidedMedia |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 166 | 500 | 500 | 350+ |
| Site Speed | 4.7s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 0% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 22.2% | 99% | 83.8% | 100% |
| Google Analytics Installed | 89.1% | 96.2% | 79.4% | 100% |
| Schema Markup | 1.9% | 44% | 35% | 100% |
Top Website Features |
Beyond Indigo Pets |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 217 | 500 | 500 | 350+ |
| Site Speed | 1.8s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 55.4% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 100% | 99% | 83.8% | 100% |
| Google Analytics Installed | 98.5% | 96.2% | 79.4% | 100% |
| Schema Markup | 87.6% | 44% | 35% | 100% |
Top Website Features |
Cheshire Partners |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 80 | 500 | 500 | 350+ |
| Site Speed | 2.5s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 28% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 94.7% | 99% | 83.8% | 100% |
| Google Analytics Installed | 88% | 96.2% | 79.4% | 100% |
| Schema Markup | 68% | 44% | 35% | 100% |
Top Website Features |
Digital Empathy |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 346 | 500 | 500 | 350+ |
| Site Speed | 4.1s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 0% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 100% | 99% | 83.8% | 100% |
| Google Analytics Installed | 100% | 96.2% | 79.4% | 100% |
| Schema Markup | 0% | 44% | 35% | 100% |
Top Website Features |
Doctor Multimedia |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 1627 | 500 | 500 | 350+ |
| Site Speed | 3.2s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 33.6% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 99% | 99% | 83.8% | 100% |
| Google Analytics Installed | 60.2% | 96.2% | 79.4% | 100% |
| Schema Markup | 26.6% | 44% | 35% | 100% |
Top Website Features |
DVM Galaxy |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 149 | 500 | 500 | 350+ |
| Site Speed | 3.8s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 0% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 72.1% | 99% | 83.8% | 100% |
| Google Analytics Installed | 29.9% | 96.2% | 79.4% | 100% |
| Schema Markup | 0% | 44% | 35% | 100% |
Top Website Features |
DVMelite |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 67 | 500 | 500 | 350+ |
| Site Speed | 3.3s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 30.3% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 100% | 99% | 83.8% | 100% |
| Google Analytics Installed | 98.5% | 96.2% | 79.4% | 100% |
| Schema Markup | 5.3% | 44% | 35% | 100% |
Top Website Features |
eVetSites |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 775 | 500 | 500 | 350+ |
| Site Speed | 5.8s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 3% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 3% | 99% | 83.8% | 100% |
| Google Analytics Installed | 54.4% | 96.2% | 79.4% | 100% |
| Schema Markup | 0.6% | 44% | 35% | 100% |
Top Website Features |
GeniusVets |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 158 | 500 | 500 | 350+ |
| Site Speed | 3.2s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 4% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 100% | 99% | 83.8% | 100% |
| Google Analytics Installed | 100% | 96.2% | 79.4% | 100% |
| Schema Markup | 78.6% | 44% | 35% | 100% |
Top Website Features |
GoDaddy |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 381 | 500 | 500 | 350+ |
| Site Speed | 2s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 11.6% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 78.2% | 99% | 83.8% | 100% |
| Google Analytics Installed | 4.1% | 96.2% | 79.4% | 100% |
| Schema Markup | 37.7% | 44% | 35% | 100% |
Top Website Features |
Hibu |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 207 | 500 | 500 | 350+ |
| Site Speed | 2.3s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | n/a | 16.6% | 15.2% | 95% |
| SSL Secure Site | 92.8% | 99% | 83.8% | 100% |
| Google Analytics Installed | n/a | 96.2% | 79.4% | 100% |
| Schema Markup | n/a | 44% | 35% | 100% |
Top Website Features |
IDEXX |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 369 | 500 | 500 | 350+ |
| Site Speed | 4.6s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 6.2% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 52.8% | 99% | 83.8% | 100% |
| Google Analytics Installed | 90.4% | 96.2% | 79.4% | 100% |
| Schema Markup | 0.8% | 44% | 35% | 100% |
Top Website Features |
InTouch |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 317 | 500 | 500 | 350+ |
| Site Speed | 3.9s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 21.3% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 98.1% | 99% | 83.8% | 100% |
| Google Analytics Installed | 80.1% | 96.2% | 79.4% | 100% |
| Schema Markup | 45.2% | 44% | 35% | 100% |
Top Website Features |
LifeLearn |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 958 | 500 | 500 | 350+ |
| Site Speed | 4.3s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 0% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 100% | 99% | 83.8% | 100% |
| Google Analytics Installed | 97.5% | 96.2% | 79.4% | 100% |
| Schema Markup | 7.6% | 44% | 35% | 100% |
Top Website Features |
Next Ad |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 53 | 500 | 500 | 350+ |
| Site Speed | 3.1s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 10.2% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 100% | 99% | 83.8% | 100% |
| Google Analytics Installed | 94% | 96.2% | 79.4% | 100% |
| Schema Markup | 69.4% | 44% | 35% | 100% |
Top Website Features |
Prosites |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 83 | 500 | 500 | 350+ |
| Site Speed | 4.9s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 0% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 50% | 99% | 83.8% | 100% |
| Google Analytics Installed | 48.3% | 96.2% | 79.4% | 100% |
| Schema Markup | 6.9% | 44% | 35% | 100% |
Top Website Features |
Roya |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 180 | 500 | 500 | 350+ |
| Site Speed | 2.9s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 25% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 94% | 99% | 83.8% | 100% |
| Google Analytics Installed | 99.4% | 96.2% | 79.4% | 100% |
| Schema Markup | 82.2% | 44% | 35% | 100% |
Top Website Features |
Saris |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 41 | 500 | 500 | 350+ |
| Site Speed | 4.3s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 0% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 97% | 99% | 83.8% | 100% |
| Google Analytics Installed | 48.4% | 96.2% | 79.4% | 100% |
| Schema Markup | 0% | 44% | 35% | 100% |
Top Website Features |
Second Nature |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 41 | 500 | 500 | 350+ |
| Site Speed | 3.8s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 0% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 100% | 99% | 83.8% | 100% |
| Google Analytics Installed | 91.3% | 96.2% | 79.4% | 100% |
| Schema Markup | 0% | 44% | 35% | 100% |
Top Website Features |
Simply Done Tech Solutions |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 40 | 500 | 500 | 350+ |
| Site Speed | 2.9s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 0% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 97.1% | 99% | 83.8% | 100% |
| Google Analytics Installed | 85.7% | 96.2% | 79.4% | 100% |
| Schema Markup | 0% | 44% | 35% | 100% |
Top Website Features |
Squarespace |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 376 | 500 | 500 | 350+ |
| Site Speed | 5.9s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | n/a | 16.6% | 15.2% | 95% |
| SSL Secure Site | 89% | 99% | 83.8% | 100% |
| Google Analytics Installed | n/a | 96.2% | 79.4% | 100% |
| Schema Markup | n/a | 44% | 35% | 100% |
Top Website Features |
Thryv |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 213 | 500 | 500 | 350+ |
| Site Speed | 2.2s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | n/a | 16.6% | 15.2% | 95% |
| SSL Secure Site | 100% | 99% | 83.8% | 100% |
| Google Analytics Installed | n/a | 96.2% | 79.4% | 100% |
| Schema Markup | n/a | 44% | 35% | 100% |
Top Website Features |
Vet Marketing Pro |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 64 | 500 | 500 | 350+ |
| Site Speed | 4.2s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 12.9% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 100% | 99% | 83.8% | 100% |
| Google Analytics Installed | 90.3% | 96.2% | 79.4% | 100% |
| Schema Markup | 33.9% | 44% | 35% | 100% |
Top Website Features |
VetMatrix |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 1847 | 500 | 500 | 350+ |
| Site Speed | 1.8s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 0.2% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 78.6% | 99% | 83.8% | 100% |
| Google Analytics Installed | 100% | 96.2% | 79.4% | 100% |
| Schema Markup | 97.7% | 44% | 35% | 100% |
Top Website Features |
VetNetwork/Vivio |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 139 | 500 | 500 | 350+ |
| Site Speed | 2.6s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 19.7% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 92.7% | 99% | 83.8% | 100% |
| Google Analytics Installed | 70.1% | 96.2% | 79.4% | 100% |
| Schema Markup | 36.5% | 44% | 35% | 100% |
Top Website Features |
VetScene |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 123 | 500 | 500 | 350+ |
| Site Speed | 2.7s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 31.5% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 88.9% | 99% | 83.8% | 100% |
| Google Analytics Installed | 28.2% | 96.2% | 79.4% | 100% |
| Schema Markup | 61.6% | 44% | 35% | 100% |
Top Website Features |
Vetstreet |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 286 | 500 | 500 | 350+ |
| Site Speed | 3.1s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 0% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 0% | 99% | 83.8% | 100% |
| Google Analytics Installed | 97% | 96.2% | 79.4% | 100% |
| Schema Markup | 0% | 44% | 35% | 100% |
Top Website Features |
ViziSites |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 325 | 500 | 500 | 350+ |
| Site Speed | 3.7s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 0% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 100% | 99% | 83.8% | 100% |
| Google Analytics Installed | 63.7% | 96.2% | 79.4% | 100% |
| Schema Markup | 96.5% | 44% | 35% | 100% |
Top Website Features |
Weebly |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 267 | 500 | 500 | 350+ |
| Site Speed | 4s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 0% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 60.8% | 99% | 83.8% | 100% |
| Google Analytics Installed | 0% | 96.2% | 79.4% | 100% |
| Schema Markup | 0.4% | 44% | 35% | 100% |
Top Website Features |
WhiskerCloud |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 867 | 500 | 500 | 350+ |
| Site Speed | 3.1s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 25.5% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 100% | 99% | 83.8% | 100% |
| Google Analytics Installed | 99.7% | 96.2% | 79.4% | 100% |
| Schema Markup | 99.3% | 44% | 35% | 100% |
Top Website Features |
WIX |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 913 | 500 | 500 | 350+ |
| Site Speed | 3.2s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 16.2% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 98.6% | 99% | 83.8% | 100% |
| Google Analytics Installed | 1.9% | 96.2% | 79.4% | 100% |
| Schema Markup | 96% | 44% | 35% | 100% |
Top Website Features |
Zesty.io |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 188 | 500 | 500 | 350+ |
| Site Speed | 3.2s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 3.9% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 83.8% | 99% | 83.8% | 100% |
| Google Analytics Installed | 9.5% | 96.2% | 79.4% | 100% |
| Schema Markup | 1.1% | 44% | 35% | 100% |
