Don’t Sleep on Your Digital Strategy So, you’re opening a new animal hospital. First off—congratulations! Many, many people have pets, and the veterinary industry is as prevalent as ever, which means that you’re not only in a good position to help animals, but you’re also in a good position to... read more →

Google AdWords launched their first public beta in October of 2000, with a modest 350 advertisers and to limited fanfare. Google’s CEO and co-founder, Larry Page, said at the time, “AdWords offers the most technologically advanced features available, enabling an advertiser to quickly design a flexible program that best fits... read more →

What’s Bing? We’ve talked extensively about Google in the past, which makes sense—it is far and away the most popular search engine out there that people use to find information about almost anything, old and new. However, there are other options that people utilize when they are looking for things... read more →

The Smartphone Takeover In retrospect, it’s marvelous to think about the whole idea of the smartphone and how this complex device has so many capabilities. With smartphones, we are able to do things like take detailed pictures and videos, play an assortment of games, gain access to hundreds of thousands... read more →

Nextdoor Has Now Moved In The three key players in the world of veterinary digital marketing are Google, Facebook and Yelp. If your hospital has mastered the tips and tricks that these sites offer, you’re likely in a good position with your marketing efforts. However, because things are constantly evolving... read more →