Jun
12
Of Pets and Profits Figure 1: 2018 Year-Over-Year New Client Trends The VHMA recently published a whitepaper called “Value-Based Strategic Pricing for Veterinary Practices.” The paper was written based on findings from the 2018 VHMA Critical Issues Summit, which consisted of 43 industry thought-leaders. The goal of the summit and...
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Jun
11
Don’t Sleep on Your Digital Strategy So, you’re opening a new animal hospital. First off—congratulations! Many, many people have pets, and the veterinary industry is as prevalent as ever, which means that you’re not only in a good position to help animals, but you’re also in a good position to...
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Jun
04
Google AdWords launched their first public beta in October of 2000, with a modest 350 advertisers and to limited fanfare. Google’s CEO and co-founder, Larry Page, said at the time, “AdWords offers the most technologically advanced features available, enabling an advertiser to quickly design a flexible program that best fits...
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May
31
What’s Bing? We’ve talked extensively about Google in the past, which makes sense—it is far and away the most popular search engine out there that people use to find information about almost anything, old and new. However, there are other options that people utilize when they are looking for things...
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Apr
16
The Smartphone Takeover In retrospect, it’s marvelous to think about the whole idea of the smartphone and how this complex device has so many capabilities. With smartphones, we are able to do things like take detailed pictures and videos, play an assortment of games, gain access to hundreds of thousands...
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