Jun 27
Instagram Local Business Profiles

Instagram Local Business Profiles For Animal Hospitals

Instagram is More Than Just Cute Pet Pics—Learn How it Can Help Your Animal Hospital Did you know that Instagram, the ultra-popular photo-sharing app, is now offering Local Business Profiles à la Google My Business (GMB)? Being active with this feature is important so you can stay one foot (or... read more →
  • June 27, 2019
Jun 20
Why Your Hospital Needs to Claim Your Google Short Name

Why Your Hospital Needs to Claim Your Google Short Name

Google My Business Gets an Upgrade Hi, it’s us at iVET360 again and we’re here to talk once more about the Google My Business (GMB) and the Google Knowledge Panel (GKP) as well as a new feature, Google Short Names. For a refresher on the GMB/GKP, you can either read... read more →
  • June 20, 2019
Jun 12
Understanding Value-Based Pricing for Animal Hospitals

Understanding Value-Based Strategic Pricing for Animal Hospitals

Of Pets and Profits Figure 1: 2018 Year-Over-Year New Client Trends The VHMA recently published a whitepaper called “Value-Based Strategic Pricing for Veterinary Practices.” The paper was written based on findings from the 2018 VHMA Critical Issues Summit, which consisted of 43 industry thought-leaders. The goal of the summit and... read more →
  • June 12, 2019
Jun 11
Jun 04
Three Reasons Why Your Google Ads (AdWords) Have Failed in the Past

Three Reasons Why Your Google Ads (AdWords) Have Failed in the Past

Google AdWords launched their first public beta in October of 2000, with a modest 350 advertisers and to limited fanfare. Google’s CEO and co-founder, Larry Page, said at the time, “AdWords offers the most technologically advanced features available, enabling an advertiser to quickly design a flexible program that best fits... read more →
  • June 4, 2019