1Copy

2Hospital Details

3Imagery / Design

Hospital Name(Required)

Copywriting

For client facing marketing pieces, do you prefer:

Medical terms

Layman’s terms

In your writing, do you prefer:

Humor

To the point with no frills

Are you ok using puns?

Yes

Do you prefer:

Simple, short sentences

Longer pieces

Hospital Details

What makes you better/different than your competition?

(Why should pet owners come to you instead of another vet? What is your specialty or what do you hang your hat on as a practice?)

Who are you trying to reach specifically?

(Your regular clientele or a new demographic? In addition to informing content, this question also helps determine which kind of marketing pieces you should focus on.)

What do you like your call to action be? Do you prefer more direct sales or educational calls to action?

(Buy something, make an appointment, click a link, be informed, get involved? Also helps determine your CTA for a piece. Calling might be better in some cases, going to a URL in others, etc.)

Imagery / Design

Colors(Required)

Do you prefer:

Bright

Earthtone

Subdued

No Preference

Fonts(Required)

Do you prefer:

Slab Serif

Serif

Script

Sans Serif

Expressive

No Preference

Images(Required)

Do you prefer:

Pet With Owner

Pet With Family

Outdoor Pets

Indoor Pets

Multi-Animal

Animals With Doctors

No Preference

Textures(Required)

Our designers commonly use textures as a design element to enhance the overall presentation of the piece. Are you opposed to any of the following techniques:

Fur