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iVET360

VETERINARY MARKETING BENCHMARK REPORT

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Wave

2020

Veterinary Marketing
Benchmark Report

Domain Name Set Up (Website URL)

After a dip in 2019, there was a 4% increase in 2020 in the number of practices that have their URL set up correctly, mostly owing to Google’s penalizing of those who do not. 100% of iVET360’s clients have their domains done right.

86.9%

OF HOSPITALS HAVE THEIR DOMAIN SET UP CORRECTLY

83.3%

2019

84.2%

2018

70.9%

2017

The What

It’s one of the most basic—but important—must-haves: a website domain that is set up correctly. Luckily, it appears most practices have accomplished this, but still too many have not.

When your site’s domain isn’t set up properly, you essentially have two versions of your website on the internet competing with each other. One has a “www.” in front of the URL, the other does not. Google sees this is duplicate content and lowers the value of your SEO.

The Why

It’s likely the 13% of practices with a faulty domain set-up did not install their SSL certificates correctly. That usually results in a “separation of domains”, where one is secure and the other is not. Neither will redirect to the other, unfortunately.

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The How

Check and make sure your website domain is set up correctly by typing your domain name into your browser’s address bar including the “www.” (for example: www.YourHospitalName.com). Once the page loads completely, remove the www. from the address bar and hit return. If your domain reloads and displays without the www. (as “YourHospitalName.com”), your website is duplicated. This is detrimental. If it reloads with the www. automatically, you are set up correctly.

This also works vice versa with the www. redirecting to no www. The important thing is to not have both versions load. If you or your developer has added an SSL certification to your website, type in “http://” before your domain name. Your website should automatically reload to “https://” if the certificate was installed correctly.

Both issues are pretty technical, so talk to your web developer ASAP. If you don’t have one, you can fix the “www.” redirect by using this link from Tribulant to set up the DNS record yourself. For the incorrect SSL installation, you’ll need to contact your service provider if you don’t have a developer.

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