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iVET360

VETERINARY MARKETING BENCHMARK REPORT

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2020

Veterinary Marketing
Benchmark Report

Facebook Branding

Awareness about the importance of branding has motivated more hospitals to make the effort when it comes to the look of their social media. 91.8% of iVET360’s clients have branded Facebook pages.

63.9%

OF HOSPITALS HAVE A BRANDED FACEBOOK PAGE

63.1%

2019

62.8%

2018

61%

2017

The What

As the internet continues to expand, your Facebook page’s visibility naturally dwindles. So that your clients and other members of the community can recognize your hospital on Facebook immediately, the practice’s visual branding should extend to your Facebook page. Think of it this way: your practice will be listed in a user’s newsfeed along with their friends, so you want your content to be easily noticeable and not just something that gets skipped over.

In this study, we are scoring practices based on a rubric of visibility. Is your logo used? Are your colors user-friendly? We have seen hospitals switch out their Facebook image for something like a staff member’s pet, or a pet of the month--and while this is cute, it does degrade visibility. Simply put, your profile photo needs to be your logo or another identifiable marker that makes your hospital stand out.

The Why

Hospitals that have a branded page also saw a 2.5 percent increase in the number of reviews/ recommendations over those that did not.

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Gauge how your practice was performing in all aspects of digital marketing using 48,000 data points from over 1000 accredited independent veterinary facilities across 50 states.

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The How

How to brand your hospital’s Facebook page: As an admin, go to your page and hover over or tap on your profile picture. Click “Update”, then select an option and follow the on-screen instructions.

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