2018 Veterinary Marketing Benchmarks // Facebook

FACEBOOK BRANDING

Branding Your Veterinary Facebook Page

62.8%

of veterinary hospitals have branded their Facebook page to their hospital


The industry saw a 3% growth over last year.


2017: 61%


Percentage of iVET360 hospitals with their Facebook page branded to their hospital: 97.8%

The What:
Your Facebook page’s visibility continues to dwindle, therefore having your brand stand out within the newsfeed is a must.

Your hospital’s visual branding should extend to your Facebook page, so your clients and other members of the community can recognize you immediately. Think of it this way—your practice will be listed in a user’s newsfeed along with their friends, so you want to be easily noticeable and not just something that gets skipped over.

In this study, we are scoring practices based on a rubric of visibility—is your logo used? Are your colors user-friendly? We have seen hospitals switch out their Facebook image for something like a staff member’s pet, or a pet of the month—while this is cute, it does degrade visibility. Simply put, your profile photo needs to be your logo or any other identifiable markers that make your hospital stand out.

Hospitals that have a branded page also saw a three percent increase in the number of reviews over those that did not.

The How:
How to brand your hospital’s Facebook page: We’ve created a step-by-step guide here.

Looking to improve your hospital’s marketing?