Facebook Branding

Facebook Branding

Industry Average

63.1%

Have a Facebook branded page.

Prior Year Stats

2018: 62.8%

2017: 61%

Industry Notes

In the past year, the industry saw a mere 0.3% growth as a part of the 3% growth of the past two years. 93% of iVET360 clients have their Facebook page branded.

The What:

As the internet continues to expand, your Facebook page’s visibility naturally dwindles, so having your brand stand out within the newsfeed is a must.

So that your clients and other members of the community can recognize your hospital on Facebook immediately, the practice’s visual branding should extend to your Facebook page. Think of it this way—your practice will be listed in a user’s newsfeed along with their friends, so you want your content to be easily noticeable and not just something that gets skipped over.

In this study, we are scoring practices based on a rubric of visibility—is your logo used? Are your colors user-friendly? We have seen hospitals switch out their Facebook image for something like a staff member’s pet, or a pet of the month—while this is cute, it does degrade visibility. Simply put, your profile photo needs to be your logo or another identifiable marker that makes your hospital stand out.

The Why:

Hospitals that have a branded page also saw a 1 percent increase in the number of reviews/recommendations over those that did not.

The How:

How to brand your hospital’s Facebook page: As an admin, go to your page and hover over or tap on your profile picture. Click “Update”, then select an option and follow the on-screen instructions.

Looking to improve your hospital’s marketing?