2018 Veterinary Marketing Benchmarks // Facebook


Facebook Direct Messaging


of veterinary hospitals allow direct messaging on their Facebook page

The industry saw a 2% decline over last year.

2017: 89.6%

Percentage of iVET360 hospitals using Facebook Messenger: 85.9%

The What:
Facebook Messenger is a chat feature that lets people communicate with your practice through individualized messages. It’s just another way that clients can get in contact with hospitals—some people prefer digital communication instead of making phone calls, and Facebook Messenger is perfect for this, especially if a pet owner is already on your Facebook page.

You can turn this feature on or off—having it off limits your lines of communication to your clients, yet some businesses prefer turning it off, so they can limit the number of platforms their front office utilizes. Having it turned on doesn’t necessarily mean you have to answer medical questions or respond to every single message. Rather, certain practices utilize Messenger to leave an auto response with their phone number or with a link to their website to make an appointment.

Once again, by making your hospital available on Facebook Messenger, you open your practice to more conversations, which leads to more appointments.

Looking to improve your hospital’s marketing?