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2023 Veterinary Marketing Benchmarks Report

Dog

2023

Veterinary Marketing Benchmark Report

Wave
Graph

corporate vs. independent

In this consolidation climate we’re all facing, our commitment is to be as relentless as ever. We’re giving you a transparent, apples-to-apples showdown, revealing how corporate bigwigs consistently outshine the independents across both US and Canada.

Wave

performance snapshot

Corporate competition will be on the rise in 2024. Using data from over 27,000 websites, this report outlines their priorities, analyzes the marketing providers they partner with, and helps you prepare your marketing efforts for the upcoming year.

3SidedMedia

  • 3SidedMedia
  • Beyond Indigo Pets
  • Cheshire Partners
  • Digital Empathy
  • Doctor Multimedia
  • DVM Galaxy
  • DVMelite
  • eVetSites
  • GeniusVets
  • GoDaddy
  • Hibu
  • IDEXX
  • InTouch
  • LifeLearn
  • Next Ad
  • Prosites
  • Roya
  • Saris
  • Second Nature
  • Simply Done Tech Solutions
  • Squarespace
  • Thryv
  • Vet Marketing Pro
  • VetMatrix
  • VetNetwork/Vivio
  • VetScene
  • Vetstreet
  • ViziSites
  • Weebly
  • WhiskerCloud
  • WIX
  • Zesty.io
Clock

Top Website Features

3SidedMedia

Corporate

Independent

iVET360

Websites Reviewed166500500350+
Site Speed4.7s2.6s3.5s2.1s
SEO Optimized0%16.6%15.2%95%
SSL Secure Site22.2%99%83.8%100%
Google Analytics Installed89.1%96.2%79.4%100%
Schema Markup1.9%44%35%100%

Top Website Features

Beyond Indigo Pets

Corporate

Independent

iVET360

Websites Reviewed217500500350+
Site Speed1.8s2.6s3.5s2.1s
SEO Optimized55.4%16.6%15.2%95%
SSL Secure Site100%99%83.8%100%
Google Analytics Installed98.5%96.2%79.4%100%
Schema Markup87.6%44%35%100%

Top Website Features

Cheshire Partners

Corporate

Independent

iVET360

Websites Reviewed80500500350+
Site Speed2.5s2.6s3.5s2.1s
SEO Optimized28%16.6%15.2%95%
SSL Secure Site94.7%99%83.8%100%
Google Analytics Installed88%96.2%79.4%100%
Schema Markup68%44%35%100%

Top Website Features

Digital Empathy

Corporate

Independent

iVET360

Websites Reviewed346500500350+
Site Speed4.1s2.6s3.5s2.1s
SEO Optimized0%16.6%15.2%95%
SSL Secure Site100%99%83.8%100%
Google Analytics Installed100%96.2%79.4%100%
Schema Markup0%44%35%100%

Top Website Features

Doctor Multimedia

Corporate

Independent

iVET360

Websites Reviewed1627500500350+
Site Speed3.2s2.6s3.5s2.1s
SEO Optimized33.6%16.6%15.2%95%
SSL Secure Site99%99%83.8%100%
Google Analytics Installed60.2%96.2%79.4%100%
Schema Markup26.6%44%35%100%

Top Website Features

DVM Galaxy

Corporate

Independent

iVET360

Websites Reviewed149500500350+
Site Speed3.8s2.6s3.5s2.1s
SEO Optimized0%16.6%15.2%95%
SSL Secure Site72.1%99%83.8%100%
Google Analytics Installed29.9%96.2%79.4%100%
Schema Markup0%44%35%100%

Top Website Features

DVMelite

Corporate

Independent

iVET360

Websites Reviewed67500500350+
Site Speed3.3s2.6s3.5s2.1s
SEO Optimized30.3%16.6%15.2%95%
SSL Secure Site100%99%83.8%100%
Google Analytics Installed98.5%96.2%79.4%100%
Schema Markup5.3%44%35%100%

Top Website Features

eVetSites

Corporate

Independent

iVET360

Websites Reviewed775500500350+
Site Speed5.8s2.6s3.5s2.1s
SEO Optimized3%16.6%15.2%95%
SSL Secure Site3%99%83.8%100%
Google Analytics Installed54.4%96.2%79.4%100%
Schema Markup0.6%44%35%100%

Top Website Features

GeniusVets

Corporate

Independent

iVET360

Websites Reviewed158500500350+
Site Speed3.2s2.6s3.5s2.1s
SEO Optimized4%16.6%15.2%95%
SSL Secure Site100%99%83.8%100%
Google Analytics Installed100%96.2%79.4%100%
Schema Markup78.6%44%35%100%

Top Website Features

GoDaddy

Corporate

Independent

iVET360

Websites Reviewed381500500350+
Site Speed2s2.6s3.5s2.1s
SEO Optimized11.6%16.6%15.2%95%
SSL Secure Site78.2%99%83.8%100%
Google Analytics Installed4.1%96.2%79.4%100%
Schema Markup37.7%44%35%100%

Top Website Features

Hibu

Corporate

Independent

iVET360

Websites Reviewed207500500350+
Site Speed2.3s2.6s3.5s2.1s
SEO Optimizedn/a16.6%15.2%95%
SSL Secure Site92.8%99%83.8%100%
Google Analytics Installedn/a96.2%79.4%100%
Schema Markupn/a44%35%100%

Top Website Features

IDEXX

Corporate

Independent

iVET360

Websites Reviewed369500500350+
Site Speed4.6s2.6s3.5s2.1s
SEO Optimized6.2%16.6%15.2%95%
SSL Secure Site52.8%99%83.8%100%
Google Analytics Installed90.4%96.2%79.4%100%
Schema Markup0.8%44%35%100%

Top Website Features

InTouch

Corporate

Independent

iVET360

Websites Reviewed317500500350+
Site Speed3.9s2.6s3.5s2.1s
SEO Optimized21.3%16.6%15.2%95%
SSL Secure Site98.1%99%83.8%100%
Google Analytics Installed80.1%96.2%79.4%100%
Schema Markup45.2%44%35%100%

Top Website Features

LifeLearn

Corporate

Independent

iVET360

Websites Reviewed958500500350+
Site Speed4.3s2.6s3.5s2.1s
SEO Optimized0%16.6%15.2%95%
SSL Secure Site100%99%83.8%100%
Google Analytics Installed97.5%96.2%79.4%100%
Schema Markup7.6%44%35%100%

Top Website Features

Next Ad

Corporate

Independent

iVET360

Websites Reviewed53500500350+
Site Speed3.1s2.6s3.5s2.1s
SEO Optimized10.2%16.6%15.2%95%
SSL Secure Site100%99%83.8%100%
Google Analytics Installed94%96.2%79.4%100%
Schema Markup69.4%44%35%100%

Top Website Features

Prosites

Corporate

Independent

iVET360

Websites Reviewed83500500350+
Site Speed4.9s2.6s3.5s2.1s
SEO Optimized0%16.6%15.2%95%
SSL Secure Site50%99%83.8%100%
Google Analytics Installed48.3%96.2%79.4%100%
Schema Markup6.9%44%35%100%

Top Website Features

Roya

Corporate

Independent

iVET360

Websites Reviewed180500500350+
Site Speed2.9s2.6s3.5s2.1s
SEO Optimized25%16.6%15.2%95%
SSL Secure Site94%99%83.8%100%
Google Analytics Installed99.4%96.2%79.4%100%
Schema Markup82.2%44%35%100%

Top Website Features

Saris

Corporate

Independent

iVET360

Websites Reviewed41500500350+
Site Speed4.3s2.6s3.5s2.1s
SEO Optimized0%16.6%15.2%95%
SSL Secure Site97%99%83.8%100%
Google Analytics Installed48.4%96.2%79.4%100%
Schema Markup0%44%35%100%

Top Website Features

Second Nature

Corporate

Independent

iVET360

Websites Reviewed41500500350+
Site Speed3.8s2.6s3.5s2.1s
SEO Optimized0%16.6%15.2%95%
SSL Secure Site100%99%83.8%100%
Google Analytics Installed91.3%96.2%79.4%100%
Schema Markup0%44%35%100%

Top Website Features

Simply Done Tech Solutions

Corporate

Independent

iVET360

Websites Reviewed40500500350+
Site Speed2.9s2.6s3.5s2.1s
SEO Optimized0%16.6%15.2%95%
SSL Secure Site97.1%99%83.8%100%
Google Analytics Installed85.7%96.2%79.4%100%
Schema Markup0%44%35%100%

Top Website Features

Squarespace

Corporate

Independent

iVET360

Websites Reviewed376500500350+
Site Speed5.9s2.6s3.5s2.1s
SEO Optimizedn/a16.6%15.2%95%
SSL Secure Site89%99%83.8%100%
Google Analytics Installedn/a96.2%79.4%100%
Schema Markupn/a44%35%100%

Top Website Features

Thryv

Corporate

Independent

iVET360

Websites Reviewed213500500350+
Site Speed2.2s2.6s3.5s2.1s
SEO Optimizedn/a16.6%15.2%95%
SSL Secure Site100%99%83.8%100%
Google Analytics Installedn/a96.2%79.4%100%
Schema Markupn/a44%35%100%

Top Website Features

Vet Marketing Pro

Corporate

Independent

iVET360

Websites Reviewed64500500350+
Site Speed4.2s2.6s3.5s2.1s
SEO Optimized12.9%16.6%15.2%95%
SSL Secure Site100%99%83.8%100%
Google Analytics Installed90.3%96.2%79.4%100%
Schema Markup33.9%44%35%100%

Top Website Features

VetMatrix

Corporate

Independent

iVET360

Websites Reviewed1847500500350+
Site Speed1.8s2.6s3.5s2.1s
SEO Optimized0.2%16.6%15.2%95%
SSL Secure Site78.6%99%83.8%100%
Google Analytics Installed100%96.2%79.4%100%
Schema Markup97.7%44%35%100%

Top Website Features

VetNetwork/Vivio

Corporate

Independent

iVET360

Websites Reviewed139500500350+
Site Speed2.6s2.6s3.5s2.1s
SEO Optimized19.7%16.6%15.2%95%
SSL Secure Site92.7%99%83.8%100%
Google Analytics Installed70.1%96.2%79.4%100%
Schema Markup36.5%44%35%100%

Top Website Features

VetScene

Corporate

Independent

iVET360

Websites Reviewed123500500350+
Site Speed2.7s2.6s3.5s2.1s
SEO Optimized31.5%16.6%15.2%95%
SSL Secure Site88.9%99%83.8%100%
Google Analytics Installed28.2%96.2%79.4%100%
Schema Markup61.6%44%35%100%

Top Website Features

Vetstreet

Corporate

Independent

iVET360

Websites Reviewed286500500350+
Site Speed3.1s2.6s3.5s2.1s
SEO Optimized0%16.6%15.2%95%
SSL Secure Site0%99%83.8%100%
Google Analytics Installed97%96.2%79.4%100%
Schema Markup0%44%35%100%

Top Website Features

ViziSites

Corporate

Independent

iVET360

Websites Reviewed325500500350+
Site Speed3.7s2.6s3.5s2.1s
SEO Optimized0%16.6%15.2%95%
SSL Secure Site100%99%83.8%100%
Google Analytics Installed63.7%96.2%79.4%100%
Schema Markup96.5%44%35%100%

Top Website Features

Weebly

Corporate

Independent

iVET360

Websites Reviewed267500500350+
Site Speed4s2.6s3.5s2.1s
SEO Optimized0%16.6%15.2%95%
SSL Secure Site60.8%99%83.8%100%
Google Analytics Installed0%96.2%79.4%100%
Schema Markup0.4%44%35%100%

Top Website Features

WhiskerCloud

Corporate

Independent

iVET360

Websites Reviewed867500500350+
Site Speed3.1s2.6s3.5s2.1s
SEO Optimized25.5%16.6%15.2%95%
SSL Secure Site100%99%83.8%100%
Google Analytics Installed99.7%96.2%79.4%100%
Schema Markup99.3%44%35%100%

Top Website Features

WIX

Corporate

Independent

iVET360

Websites Reviewed913500500350+
Site Speed3.2s2.6s3.5s2.1s
SEO Optimized16.2%16.6%15.2%95%
SSL Secure Site98.6%99%83.8%100%
Google Analytics Installed1.9%96.2%79.4%100%
Schema Markup96%44%35%100%

Top Website Features

Zesty.io

Corporate

Independent

iVET360

Websites Reviewed188500500350+
Site Speed3.2s2.6s3.5s2.1s
SEO Optimized3.9%16.6%15.2%95%
SSL Secure Site83.8%99%83.8%100%
Google Analytics Installed9.5%96.2%79.4%100%
Schema Markup1.1%44%35%100%
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