2018 Veterinary Marketing Benchmarks // Facebook

FACEBOOK VANITY URL

Facebook Vanity URL for Veterinary Hospitals

78.9%

of the veterinary industry HAVE A VANITY URL FOR THEIR FACEBOOK PAGE


The industry saw a 4% growth over last year.


2017: 75.6%


Percentage of iVET360 hospitals with a vanity URL for their Facebook page: 100%

The What:
A Facebook vanity URL is a customized web address your clients can use to find your Facebook page. When you first create your hospital’s page, Facebook assigns you a randomized URL with lots of numbers attached at the end. When you create a vanity URL, you simplify your address and make it easier for your clients to find you on Facebook. The vanity URL also allows for easier branding of your hospital’s Facebook page with the '@' symbol.

For example, at iVET360, the vanity URL of our Facebook page is: facebook.com/iVET360. If we hadn’t claimed our vanity URL, it would have been something like: facebook.com/pages/iVET360/839408. (You can also find us on Facebook @iVET360.)

So, this is a simple, minimal thing your practice can do to make it easier for your clients to find you and communicate with you.

Hospitals that have a vanity URL also saw a four percent increase in the number of reviews over those that did not.

The How:
How to set up a Facebook vanity URL: To create a Facebook vanity URL, your page must first have 25 'Likes' to be eligible. If you are eligible, log into Facebook then go to www.facebook.com/username. Now select 'Select a Username' for your page, which will bring up a drop-down menu. From there, enter your desired username and click on 'check availability.' If the vanity URL you want is available, click 'Confirm' to abide by Facebook’s terms and get your vanity URL.

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