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iVET360

VETERINARY MARKETING BENCHMARK REPORT

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2020

Veterinary Marketing
Benchmark Report

Facebook Vanity URL (Username)

There’s steady growth in the number of practices taking this step to make their Facebook pages easier to find. 100% of iVET360 clients have a unique vanity URL for Facebook.

81.6%

OF HOSPITALS HAVE A FACEBOOK VANITY URL

80.1%

2019

78.9%

2018

75.6%

2017

The What

A Facebook vanity URL is a customized web address your clients can use to find your Facebook page (much like Google’s new Google My Business Short Name we addressed earlier in the report). When you first create your hospital’s page, Facebook assigns you a randomized URL with lots of numbers attached at the end. By adapting it into a vanity URL, you are simplifying your address into a username, making it easier for your clients to find you on Facebook.

The vanity URL also allows for better branding of your hospital’s Facebook page with the “@” symbol, meaning your business can be found or tagged within Facebook. For example, at iVET360, the vanity URL of our Facebook page is: facebook.com/ iVET360. Now, in addition to being much less confusing than what it would have been before (something like, facebook.com/pages/iVET360/839), our URL can be adapted so that anyone could find us on Facebook with @iVET360.

The Why

Anything you can do to make it easier for clients to find and communicate with you is worth doing. Hospitals that have a vanity URL also saw a 5% increase in number of reviews/recommendations over those that did not.

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The How

Setting up a Facebook vanity URL is simple. If you’re an admin of your hospital’s Facebook page, you will see on the left side of the page a button that says “Create Page @Username.” Clicking this, you can enter your desired username/vanity URL, or variations of it until you find one that’s available. Once you do, click select “Create Username.” It’s also important to make sure the URL you’re trying to create adheres to Facebook’s username guidelines.

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