Google Ads (Formerly Adwords)
Of hospitals are utilizing Google Ads.
Prior Year Stats
The industry saw a 10% growth over last year’s first data collection. 96% of iVET360 clients utilize Google Ads.
Much like a chain bookstore where the books near the front are more likely to be sponsored rather than organized to be set there, when you search the web for a veterinary hospital, the frontmost results are more likely to be practices that paid Google for preference so that pet owners would be able to find their site easier without having to browse shelf after shelf of similar domains. These hospitals have wisely chosen make use of a service called Google Ads, which has constantly been proven to be successful in the veterinary industry.
Google Ads has a surprisingly large learning curve. They want to make sure that the content they are promoting doesn’t look like it was written by a second grader—which is fair—so they created an online course outlining the details of this service. Individuals who complete the course are designated as “Google Ads Certified.” A small business may try to navigate the world of Google Ads for the first time by themselves, but we very much warn against this. Oftentimes, the hospitals that choose the DIY path end up giving up by the end.
In 2018, the Veterinary Hospital Managers Association (VHMA) revealed that new clients are down 13 percent in the veterinary industry, which is even greater than the 9 percent decline seen at this time last year—however, hospitals that are utilizing Google Ads have continued to increase their clientele. Our data has also revealed that the discrepancy in client growth/loss is entirely attributed to successful implementation of Google Ads. So, if your hospital is not using this service, you need to only look at the numbers to show you how valuable it really is.
Hospitals that utilize Google Ads saw a 19 percent increase in number of reviews over those that did not. For iVET360 clients in particular, Google Ads are currently the leading contributor to new client generation.
Google also offers AdWords Express, which has solutions for every business. Google’s advertising technology will optimize your ad to help you accomplish specific goals. Despite being fairly easy to set up, it’s likely you still won’t see the same results as working with a marketing professional.