2018 Veterinary Marketing Benchmarks // Google
GOOGLE ADS (FORMERLY ADWORDS)
of Veterinary Hospitals are using Google Ads
When you search for a business online, the order that the search results appear in is no accident. Certain companies pay Google to show up higher in search results so that consumers will have easier access to their business. These companies are utilizing a service called Google Ads, which has constantly been proven to be successful in the veterinary industry.
Google Ads is tricky, yet extremely effective when used correctly. Google does offer online courses for this service, and for those individuals who do complete these courses, they are designated as Google Ads Certified. We do not recommend that hospitals try using Google Ads on their own due to its complexity—our study even reveals that there are a good amount of practices that have tried it and then essentially given up on it because it was too difficult.
In 2017, the Veterinary Hospital Managers Association (VHMA) revealed that new clients are down nine percent in the veterinary industry—however, hospitals that are utilizing Google Ads have seen a 12 percent increase. This is a stark contrast, and our data has revealed that this 21 percent discrepancy is entirely attributed to successful implementation of Google Ads. So, if your hospital is not using this service, you need to only look at the numbers to show you how valuable it really is.
Hospitals that utilize Google Ads also saw a 38 percent increase in the number of reviews over those that did not.
Google also offers AdWords Express. AdWords Express has solutions for every business. Google’s advertising technology will optimize your ad to help you accomplish specific goals. While it’s fairly easy to set up, you likely won't see the same results as working with a marketing professional.