2020
Veterinary Marketing
Benchmark Report
Google Analytics
The industry saw some slight growth in installations over last year, but it’s still not what it should be given the value of this free tool to your marketing efforts. 100% of iVET360 clients utilize Google Analytics.
83.4%
OF HOSPITALS HAVE GOOGLE ANALYTICS INSTALLED
83.2%
2019
77.9%
2018
69.7%
2017
The What
Google Analytics gives you invaluable information about your website, including:
- How many people are visiting and when
- What they searched to get to your site
- How far down visitors are scrolling
- The most popular pages
With this data, you can create an efficient and effective marketing plan based on reality, rather than just a guess. It will also show you which pages are getting more or less traffic than you’d prefer so they can be fine-tuned to get the results you’re after.
The Why
Every single website should have Google Analytics installed! While there continues to be an incremental increase, the number of practices utilizing this vital—and FREE—tool is still well below what it should be. Without GA, your marketing plan will lack focus and precision.
Download the full report
Gauge how your practice was performing in all aspects of digital marketing using 48,000 data points from over 1000 accredited independent veterinary facilities across 50 states.
Get your free copyThe How
There are two ways to check to see if you have Google Analytics on your website.
Option 1: Visit the Google Analytics webpage and log into your Google account. You’ll see the domains for which you control Google Analytics—unless your website was built by a third party. In that case, they will have the access.
Option 2: While on your website, the keyboard shortcut is Command + U (or CTRL + U on PC). For Chrome, navigate to “View” and then click on “Developer” and then “View Source.” While reviewing the code, search for “UA” on the page. If you see something along the lines of “UA-45947023-1” then you’re set. If nothing comes up, you’re probably not tracking website visitors.
See More
2020 Website Benchmarks
2020 Google Benchmarks
2020 Facebook Benchmarks
2020 Yelp Benchmarks
2020 Nextdoor Benchmarks