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iVET360

VETERINARY MARKETING BENCHMARK REPORT

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Wave

2020

Veterinary Marketing
Benchmark Report

Google Analytics

The industry saw some slight growth in installations over last year, but it’s still not what it should be given the value of this free tool to your marketing efforts. 100% of iVET360 clients utilize Google Analytics.

83.4%

OF HOSPITALS HAVE GOOGLE ANALYTICS INSTALLED

83.2%

2019

77.9%

2018

69.7%

2017

The What

Google Analytics gives you invaluable information about your website, including:

  • How many people are visiting and when
  • What they searched to get to your site
  • How far down visitors are scrolling
  • The most popular pages

With this data, you can create an efficient and effective marketing plan based on reality, rather than just a guess. It will also show you which pages are getting more or less traffic than you’d prefer so they can be fine-tuned to get the results you’re after.

The Why

Every single website should have Google Analytics installed! While there continues to be an incremental increase, the number of practices utilizing this vital—and FREE—tool is still well below what it should be. Without GA, your marketing plan will lack focus and precision.

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Gauge how your practice was performing in all aspects of digital marketing using 48,000 data points from over 1000 accredited independent veterinary facilities across 50 states.

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The How

There are two ways to check to see if you have Google Analytics on your website.

Option 1: Visit the Google Analytics webpage and log into your Google account. You’ll see the domains for which you control Google Analytics—unless your website was built by a third party. In that case, they will have the access.

Option 2: While on your website, the keyboard shortcut is Command + U (or CTRL + U on PC). For Chrome, navigate to “View” and then click on “Developer” and then “View Source.” While reviewing the code, search for “UA” on the page. If you see something along the lines of “UA-45947023-1” then you’re set. If nothing comes up, you’re probably not tracking website visitors.

Option 2: Google provides a step-by-step guide here.

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