View Our Recruiting Tool Kit →
iVET360

VETERINARY MARKETING BENCHMARK REPORT

Download For Free

Wave

2020

Veterinary Marketing
Benchmark Report

Google Appointment Link

The industry saw an over 27% increase in the number of hospitals using the appointment link, which is a must-have feature in a world dominated by cell phones. 100% of iVET360 clients use this free tool.

28.8%

OF HOSPITALS HAVE A GMB APPOINTMENT LINK

22.6%

2019

14.7%

2018

N/A

2017

The What

The goal of your Google Knowledge Panel is for it to be so chock full of genuine information about your practice that clients would feel comfortable making an appointment then and there. Luckily, there’s a feature right in your Knowledge Panel specifically for that purpose!

People like having multiple options for contacting a business, and that’s especially true for those who are searching for a veterinary hospital by cell (these days, that’s most people). In fact, Google’s research shows that 68% of consumers value the option to either call a business or interact with them online while using their phone. Adding the appointment link makes it that much easier for them to go ahead and schedule a visit for their pet.

As hospitals devote more time to their Google My Business profiles, awareness is growing about free opportunities and benefits of simple solutions like the appointment link. This would account for the 96% % increase in veterinary hospitals making use of this free and convenient feature in the last two years.

The Why

Hospitals that have set up their appointment link also saw a 2% increase in number of reviews over those that have not. We also found that adding the appointment link drove 15% of the clicks on a business listing, equaling more booked appointments.

Download the full report

Gauge how your practice was performing in all aspects of digital marketing using 48,000 data points from over 1000 accredited independent veterinary facilities across 50 states.

Get your free copy

The How

Adding an appointment link couldn’t be easier. Sign in to your Google My Business account and choose the “My Business” listing. Then click on the URLs section, which should show you fields where you can add relevant links, including a link to your appointment or contact page.

Download the full report

Get your free copy