2018 Veterinary Marketing Benchmarks // Google


Google My Business Appointment Link


of veterinary hospitals have a Google Appointment Link

Percentage of iVET360 hospitals with a Google appointment link: 100%

The What:
In 2017, Google rolled out the option for appropriate businesses to add an appointment link to their Knowledge Panel. If a practice does use this option, you can see the appointment link in the same area where their map, phone number and hours are.

The intent of Google in adding this feature is to give users an opportunity to contact businesses in the easiest way possible. According to Google, 68 percent of consumers value the option to either call a business or interact with that business online on their smartphone—at iVET360, we only forecast this percentage to go up as more and more people prefer the ease of use of a handheld device.

Hospitals that have set up their appointment link also saw a four percent increase in the number of reviews over those that did not.

The How:
How to add an appointment link: Sign in to your Google My Business account and then choose the “My Business” listing. Then click on the URLs section, which should show you fields for relevant links that you will want to add. Now add an appointment link to the field.

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