GMB Claimed

GMB Claimed

Industry Average


Of hospitals have claimed their GMB listing.

Prior Year Stats

2018: 91.7%

2017: 90.8%

Industry Notes

The industry saw a slight 1% growth over last year, evening growth to just 2% over the past two years. 100% of iVET360 clients are verified on GMB.

The What:

By verifying your practice with Google My Business, you gain control of how your information appears on Google—this includes your hours, phone number, photos and more. As long as you are a representative of your hospital, you can verify—or “claim”—your listing.

Depending on your eligibility, there are several ways you can be verified, such as a phone call, email, snail mail or through immediate verification. There’s no reason a practice should not be verified on Google, and thankfully the percentage of practices who are has continued its slow growth.

With unverified practices that have not updated their Google listing, information as elementary as their holiday hours are often inaccurate online. This is where you will see Google stating, “These hours may vary depending on holidays.” With a verified Google listing, you can edit your hours and let clients know what your holiday hours or closures may be, instead of leaving them—and Google—guessing. You can also add a bunch of new features for clients that we will describe more in-depth later in this report.

The How:

How to verify your Google listing: If your hospital is eligible to be verified by phone, you’ll see the “Verify by phone” option when you request verification. From there, sign in to Google My Business and click “Verify now.” Google will then call your hospital and give you a verification code. Now enter the code from the message.

If you’re eligible to be verified by email, first make sure you can access the email address shown in the verification screen. Now go to Google My Business and click “Verify now” then click “Email” from the list of verification options. You will then be sent an email, which contains the “Verify” button.

To verify your business listing by snail mail, sign in to Google My Business. On the postcard request screen, check if your address is correct. If it isn’t, edit the address before requesting your letter. Now click “Send postcard.” Check the mail for your postcard, which should arrive within 14 days. This postcard will contain a Google Verification code. On your Google My Business account, click the “Verify now” button, then enter your code in the code field.

Looking to improve your hospital’s marketing?