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iVET360

VETERINARY MARKETING BENCHMARK REPORT

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Wave

2020

Veterinary Marketing
Benchmark Report

Google My Business Claimed Listing

There’s been a 4% decline this year and that’s likely due to practices switching providers and not requesting their local listing login credentials. 100% of iVET360’s clients are verified on GMB.

89%

OF HOSPITALS HAVE CLAIMED THEIR LISTING

92.5%

2019

91.7%

2018

90.8%

2017

The What

No matter how great your site looks it won’t matter if it never shows up in a top position when people are searching for a vet in their area. SEO is about making sure that happens. Proper SEO is the foundation for effective marketing, and if your veterinary website is struggling to rank on Google, this will undoubtedly affect your visibility and client count.

When it is optimized, SEO can ensure your page gets maximum visibility and there are two parts to it: title tags and meta descriptions. Not only do they need to be set up, but they should be in some way unique.

The Why

When practices fail to claim their listing on GMB, basic information such as changes in hours of operation—something that has been very common during the pandemic—are often inaccurate. With a claimed Google listing, you can edit your hours whenever you need, instead of leaving your clients guessing. There are also other important features you can add for clients that we’ll discuss later in this report.

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Gauge how your practice was performing in all aspects of digital marketing using 48,000 data points from over 1000 accredited independent veterinary facilities across 50 states.

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The How

This one is a bit more challenging, as you need to download a program to review these stats. Screaming Frog is a free tool for reviewing the backend of websites, including SEO. Once you’ve installed it, simply type your hospital URL into the search field and let the program do the rest. It will highlight all missing or duplicate titles/descriptions as well as many other SEO components.

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