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iVET360

VETERINARY MARKETING BENCHMARK REPORT

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2020

Veterinary Marketing
Benchmark Report

Google Offers

A significant 56% growth for the Offers tool, but it is still underutilized in our industry. 41.2% of iVET360 clients make use of this tool.

5.3%

OF HOSPITALS ARE USING GMB OFFERS

3.4%

2019

N/A

2018

N/A

2017

The What

It’s all about placement when it comes to GMB Offers, which are really just a subset of Posts. Instead of sitting on the bottom of the Knowledge Panel, Offers are positioned right beneath the standard business information (i.e. address, hours, phone number etc.). This is only for mobile devices, however—the desktop version will sort the Offers down among the Google Posts.

This effective tool can be used to promote offers to new clients, making them much more likely to choose your practice over another in their vicinity. We typically recommend the somewhat counterintuitive strategy of placing a Free First Exam offer here.

The Why

Only 5.3% of the industry is currently making use of both Google Posts and Google Offers, so we’re hoping you’ll take advantage of the deficit to increase client growth and engagement. With the incredible amount of time people are spending on their phones instead of laptops or other desk computers, it makes sense to invest in a form of community engagement that is so specifically catered to small products.

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The How

To create a Google Offer, follow the instructions for making a Google Post. Make sure you pick the kind of Post that reads “Google Offer” instead of something more simple. When entering information, you’ll be able to add a description of the deal, a coupon code, any terms and conditions that apply to the promo, a phone number and/or a link to a form on their website. We suggest using a tracking number or link here so that you can monitor how many people contact you because of that Offer, which will give you an idea of how effective it is for your hospital.

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