Are utilizing Google My Business Posts.
Prior Year Stats
With a growth of 106% over last year, the industry has increased its use of Google Posts by a whopping 1135% over the past two years. 68.5% of iVET360 clients make use of this tool.
Google Posts are a great way to share content with people searching for your hospital. The posts are situated within your Google Knowledge Panel and, in addition to the space for up to 300 words of content, they can include an image and a link with a call to action. This link could send viewers to a blog post, appointment form or contact page among other destinations, and allows Google Posts to work as a strong marketing tool worth having on hand.
For example, if somebody had heard about your hospital, but they weren’t sure if they wanted to make an appointment, you could use a Google Post to share your “Free First Exam” offer with them and provide a link to your website. For them, this simplifies the process of scheduling an appointment, while also providing incentive to do so, and to choose your hospital in particular.
In this way, Google Posts are a way for practices to stand out from the competition—when a client is looking through a listing of hospitals and sees a practice with an offer and a practice without an offer, the client is likely to make their appointment with the former. Plus, Google itself will reward the business that chooses to utilize their free tools, meaning your practice will actually be more readily found when prospective clients are searching for a new veterinary hospital in their area.
If it isn’t intuitive that visibility makes a business money, the fact that the use of Google Posts has grown by 1200 percent over the past two years should be evidence enough. People are noticing the benefits of posting straight to their Google Knowledge Panel, and it’s worth jumping on the trend now while only 21 percent of the industry is participating in this growth strategy.
Hospitals that utilize Google Posts also saw a 10 percent increase in the number of reviews over those that did not.
How to create a Google Post: Sign in to your Google My Business account. Click “Create post,” or click “Posts” from the menu. On the “Create post” screen, choose which type of post you’d like to create based on the available options, then enter any relevant information. Click “Preview” to see a preview of your post and, if you’re happy with it, click “Publish” in the top right corner of the screen.