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VETERINARY MARKETING BENCHMARK REPORT

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2020

Veterinary Marketing
Benchmark Report

Google Reviews

The industry saw a 43% increase in the number of reviews over last year, part of a promising 125% over the past two years. iVET360 clients average 155 reviews and a 4.7 rating.

165

GOOGLE REVIEWS FOR THE AVERAGE VETERINARY HOSPITAL

4.6

AVERAGE STAR RATING (OUT OF 5)

115

2019

73

2018

40

2017

The What

Reviews and ratings matter for so many reasons. Ratings give you and your potential clients an at-a-glance idea of how your practice is perceived, while reviews give you details. Ratings and reviews also play a major role in where your business is located on the Google search results page, as the rating and a link to reviews are at the top of the Knowledge Panel. The more reviews you have, and the higher the average number of stars, the more attractive you’ll appear to pet parents...and Google knows that.

While Google’s algorithm for search results is complicated, the number of ratings and reviews—along with proximity to the person searching—weigh heaviest when it comes to determining your placement in search results. That being said, a veterinarian with only 6 Google reviews who is only five miles away will be placed after the practice that’s 10 miles away but has 40 reviews.

Also keep in mind that while most social media platforms have a ratings and/or reviews feature, Google is likely to be more accurate in its assessment of your practice. This is because Google has the largest number and variety of users, and therefore a greater number of reviews--the average practice received 4.2 new Google reviews every month during 2020. That’s a 20% increase over last year.

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The How

How to gain more Google ratings and reviews: Ask your clients. Your hospital sees many people every day, and a simple request to review your services goes a long way in growing your online reviews. You can do this one-on-one, or with in-hospital reminder signs in waiting areas and on statements.

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