Since 2017, Nextdoor has encouraged neighbors to vote annually in over 30 categories for the small businesses that they think deserve recognition. Depending on the reach of a business, or of your veterinary hospital, it could become a Favorite in quite a number of surrounding neighborhoods.

The voting process for “Neighborhood Favorite” gives your hospital a certain amount of marketing in and of itself, since a list of each neighborhood’s small businesses of choice is sent to every person in the community. Even more of an incentive is the prize of a free month of advertising if you win the title—which in past years has been the source of significant growth for the practices we consult.

Nextdoor Favorites is free advertising, with the clients in your community ready to share with their friends how great your hospital is. Even better is the free month of digital advertising offered if you do become a Neighborhood Favorite.

Each year when the voting is announced on Nextdoor, you can enhance your chances of winning by reaching out to your clients and asking them to vote for your practice via email, in-hospital signage, or personal request. Pro tip: Don’t forget to thank your clients if you win a Favorites title!