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Nextdoor Claimed

Nextdoor Claimed

Industry Average

29.3%

Of hospitals have claimed their Nextdoor listing.

Prior Year Stats

2018: 15%

2017: N/A

Industry Notes

The industry saw a promising 95% increase in claimed hospitals over the past year. 100% of iVET360 clients have claimed their listing on Nextdoor.

The What:

On your public Nextdoor business page, there is a button with a heart logo that says “Recommend.” Users can click this button and follow it up with a positive comment about your hospital, which everyone in your network can see. However, people can also just write a comment about your hospital without hitting the “Recommend” button; this shows up in the same feed as the recommendation comments, and is usually how users will post negative reviews of your hospital.

While this negative feedback can’t necessarily be avoided, there are ways to resolve the situation. You can either reply publicly on the forum or you can send the commenter a private message to mend any wrongdoing. Negative reviews can also be removed by Nextdoor if the content violates their guidelines, but the violation must first be noticed and reported to the company before they can take the users off the site.

The Why:

Despite the possibility of negative comments, Recommendations are incredibly valuable to the practice itself, as well as its visibility and, ultimately, its client count. Just like with Google Reviews, the more that people recommend your practice on Nextdoor, the higher you show up on search results in your network.

Speaking of Google, it’s a sure testament to the extreme growth of Nextdoor that the average veterinary hospital has already received 71 percent of the reviews that practice might currently have on Google, which has been around much, much longer.

Looking to improve your hospital’s marketing?