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iVET360

VETERINARY MARKETING BENCHMARK REPORT

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Wave

2020

Veterinary Marketing
Benchmark Report

Search Engine Optimization (SEO)

Prioritizing the look of a website over performance as well as the prevalence of DIY sites means that SEO is often neglected. 100% of iVET360’s clients have websites with optimized SEO.

18.2%

OF HOSPITALS HAVE AN SEO OPTIMIZED WEBSITE

18.5%

2019

17.5%

2018

36.7%

2017

The What

No matter how great your site looks it won’t matter if it never shows up in a top position when people are searching for a vet in their area. SEO is about making sure that happens.

Proper SEO is the foundation for effective marketing, and if your veterinary website is struggling to rank on Google, this will undoubtedly affect your visibility and client count.

When it is optimized, SEO can ensure your page gets maximum visibility and there are two parts to it: title tags and meta descriptions. Not only do they need to be set up, but they should be in some way unique.

The Why

One major reason for the stagnation and decline in the industry’s SEO optimization is because many practices have changed providers. They often do this based on the promise of a flashy new website— but without the necessary back end SEO work, that beautiful site won’t get any more traffic than the old one.

The increased use of free platforms such as Wix, Weebly or SquareSpace to build sites is also a culprit for the lapse in SEO. With these sites, it is incredibly hard, if not impossible, to input unique SEO modifications, which creates a major pitfall when creating sites with these platforms.

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Gauge how your practice was performing in all aspects of digital marketing using 48,000 data points from over 1000 accredited independent veterinary facilities across 50 states.

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The How

This one is a bit more challenging, as you need to download a program to review these stats. Screaming Frog is a free tool for reviewing the backend of websites, including SEO. Once you’ve installed it, simply type your hospital URL into the search field and let the program do the rest. It will highlight all missing or duplicate titles/descriptions as well as many other SEO components.

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