Have a secure website.
Prior Year Stats
The industry saw a 65% growth over last year and an incredible 1782% growth over the past two years. 100% of iVET360 clients have a secure website.
The breakdown for website security is simple—hyperlinks on safe pages begin with “https,” while unsafe pages begin with “http.” To make it easier to remember, think of the extra “s” in https pages as standing for “secure.”
If your website is encrypted, it is guaranteed as safe for people to visit without fear of being attacked by viruses. If it’s not encrypted, the floodgates of are left open, leaving visitors vulnerable to online hackers who can access their personal information.
To help the general public determine whether or not they should venture onto an unfamiliar site, Google has placed a “Not Secure” warning on the left side of the address bar whenever the user enters an unencrypted site. This was done in an effort to make the internet safer by somewhat shaming those websites that have not put the privacy of their visitors first.
As you can imagine, this distinction could seriously hurt your client growth and retention as a hospital if you have not taken the extra step of having your website encrypted. Not only will the visitor avoid entering any information (whether in a comment box or appointment portal) on your hospital’s site, they may also conclude that you or your marketing provider does not care for the safety or wellbeing of others—and how could they trust you with their pet if that’s the case?
While our numbers show a dramatic increase in secure websites for the third year in a row, there are still a decent number of hospitals who have not taken the important step of encrypting their website. Thankfully, major website providers in the industry have begun adding the SSL certificate on their client’s sites—without charging an extra fee. While this is likely a response to competition from free services, it is also a major contributor to a growth of over 65 percent from last year.
How to check if your website is secure: Pull up your veterinary hospital’s website. Check the address bar of your browser to see if there is a lock symbol in front of your domain name. This will be present on all major browsers, including Chrome, Firefox and Safari. If there is a lock symbol, your website is secure. If there is not a lock symbol, or if you see the words “Not Secure” preceding your hyperlink, your website is not secure.
How To Fix This: Read our article here on all things SSL.