2018 Veterinary Marketing Benchmarks // Websites


Secure Veterinary Websites


Of the veterinary industry have a secure website.

The industry saw an unprecedented 765% growth over last year.

2017: 5.5%

Percentage of iVET360 hospitals with a secure website: 100%

The What:

If your website is encrypted, this means that your page is secure and that visitors to your site can rest easy knowing that you have taken an important step in protecting them from nefarious online predators. If your website is not encrypted, then the floodgates are open and visitors to your page are vulnerable to online hackers who can access their personal information.

The breakdown is simple—hyperlinks on safe pages begin with 'https' whereas unsafe pages begin with 'http.' (To make it easier to remember, think of the extra 's' in https pages as standing for 'secure.')

But how does the general public know if your website is encrypted/safe? Back in late July of 2018, Google announced that they would be alerting users regarding unsafe websites and marking them as 'unsecure.'

This distinction is greatly harmful to prospective (and current) clients because it shows that your website is not only unsafe, but your marketing provider has not secured this for you. While our numbers show a dramatic increase in safe SSL-secure websites for 2018, over half of the industry are still operating with unsafe https pages. This is bad.

The How:

How to check if your website is secure: Pull up your veterinary hospital’s website. Check the address bar of your browser to see if there is a lock symbol in front of your domain name. This will be present on all major browsers, including Chrome, Firefox and Safari. If there is a lock symbol, your website is secure. If there is not a lock symbol, or if you see the words 'Not Secure' preceding your hyperlink, your website is not secure.

How to fix this:

Read our article here on all things SSL.

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