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iVET360

VETERINARY MARKETING BENCHMARK REPORT

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Wave

2020

Veterinary Marketing
Benchmark Report

Website Experience

These new auditing tools pinpoint exactly what your website needs to run fast and effectively. iVET360 client websites score above the industry average for all metrics: 72 in Performance, 92 in Accessibility, 85 in Best Practices, and 91 in SEO.

37

AVERAGE PERFORMANCE SCORE

83

AVERAGE ACCESSIBILITY SCORE

73

AVERAGE BEST PRACTICES SCORE

86

AVERAGE SEO SCORE

N/A

2019

N/A

2018

N/A

2017

The What

These new Lighthouse Web.Dev audits from Google are specific to your website’s most important page—your homepage—and measure how well that “front door” of your site is performing based on key metrics.

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Gauge how your practice was performing in all aspects of digital marketing using 48,000 data points from over 1000 accredited independent veterinary facilities across 50 states.

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The How

This is all pretty technical stuff, so if you built your own site you may want to enlist the help of a web developer to run these free diagnostics and assist with correcting what you can within the parameters of the tool used to create the site.

Otherwise, make sure your provider runs these tests to see where your site lands for these key metrics. They may tell you that the beautiful site they built for you is at 100% performance, but the Web.Dev tools below will show you the real story.

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