If your hospital purchases a Yelp Ad, it will appear on the pages that consumers see when they’re looking for other veterinary hospitals or similar businesses. This means that not only will your ad be included in relevant search pages, but on the Yelp business pages of competitors as well. The ad will also get promoted across all Yelp platforms, including online and on the app, and encourages potential clients to visit your page.

A Yelp ad could also be anything from adding a call-to-action button on your business page (taking clients directly to an appointment page, coupon image etc.) to restricting competitors’ ads from appearing on your Yelp page.

*9.8% of the industry are using Yellow Pages Business to manage their Yelp Page which includes a Yelp Ads budget. Thus our data shows only 7.7% of the industry is actually paying Yelp directly.

While it can be difficult to see a return on investment when it comes to Yelp Ads, hospitals that utilize them show an estimated 64% increase in number of reviews over those that do not.

Yelp makes it easy to advertise on their platform with Self Service (SS) ads. Simply click here for their detailed run down.