2018 Veterinary Marketing Benchmarks // Yelp

YELP ADS

Yelp Ads for Veterinary Hospitals

15.9%

of veterinary hospitals are utilizing Yelp Ads


The industry saw a 34% growth over last year.


2017: 11.9%


Percentage of iVET360 hospitals using Yelp Ads: 8.2%

The What:
Yelp Ads are just what they sound like—an additional way to advertise your hospital through Yelp. These paid ads are targeted towards consumers who search for a business like yours, and they help drive users to your Yelp page. Ads get promoted across all Yelp platforms including desktop, mobile website and the mobile app.

Along with appearing in all relevant search pages, they even show up on competitor business pages. Options for Yelp Ads include restricting competitors’ ads, having an editable slideshow of your best photos and adding a call-to-action button on your business page which will take clients directly to an order form, coupon image or other custom landing page on your website.

Hospitals that utilize Yelp Ads also saw a 90 percent increase in number of reviews over those that did not.

The How:
How to set up Yelp Ads: Yelp makes it easy to advertise on their platform. Simply click here for their detailed run down.

Looking to improve your hospital’s marketing?