2018 Veterinary Marketing Benchmarks // Yelp
YELP ADS
15.9%
of veterinary hospitals are utilizing Yelp Ads
The industry saw a 34% growth over last year.
2017: 11.9%
Percentage of iVET360 hospitals using Yelp Ads: 8.2%
Yelp Ads are just what they sound like—an additional way to advertise your hospital through Yelp. These paid ads are targeted towards consumers who search for a business like yours, and they help drive users to your Yelp page. Ads get promoted across all Yelp platforms including desktop, mobile website and the mobile app.
Along with appearing in all relevant search pages, they even show up on competitor business pages. Options for Yelp Ads include restricting competitors’ ads, having an editable slideshow of your best photos and adding a call-to-action button on your business page which will take clients directly to an order form, coupon image or other custom landing page on your website.
Hospitals that utilize Yelp Ads also saw a 90 percent increase in number of reviews over those that did not.
The How:
How to set up Yelp Ads: Yelp makes it easy to advertise on their platform. Simply click here for their detailed run down.
2018 Veterinary Marketing Benchmark Report
Website BenchmarksDomain Name Set Up // Responsive Websites // Secure Websites // Optimized SEO // Google Analytics // Website Speed
Google My Business BenchmarksGoogle Reviews // Google Ads // Claimed GMB Listing // GMB Posts // GMB Questions & Answers // GMB Appointment Link // GMB Description
Facebook BenchmarksFacebook Reviews // Facebook Page Vanity URL // Facebook Verified Pages // Facebook Direct Messaging // Facebook Page Branding
Yelp BenchmarksYelp Reviews // Claimed Yelp Listing // Yelp Ads // Yelp Check-In Offer // Yelp Deal
Nextdoor Benchmarks