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iVET360

VETERINARY MARKETING BENCHMARK REPORT

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2020

Veterinary Marketing
Benchmark Report

Yelp Ads

Up 26% over last year, it appears* the industry is seeing more value in Yelp’s advertising feature. 9.9% of iVET360 clients make use of this.

17.5%

OF HOSPITALS ARE UTILIZING YELP ADS

13.9%

2019

15.9%

2018

11.9%

2017

The What

If your hospital purchases a Yelp Ad, it will appear on the pages that consumers see when they’re looking for other veterinary hospitals or similar businesses. This means that not only will your ad be included in relevant search pages, but on the Yelp business pages of competitors as well. The ad will also get promoted across all Yelp platforms, including online and on the app, and encourages potential clients to visit your page.

A Yelp ad could also be anything from adding a call-to-action button on your business page (taking clients directly to an appointment page, coupon image etc.) to restricting competitors’ ads from appearing on your Yelp page.

*9.8% of the industry are using Yellow Pages Business to manage their Yelp Page which includes a Yelp Ads budget. Thus our data shows only 7.7% of the industry is actually paying Yelp directly.

The Why

While it can be difficult to see a return on investment when it comes to Yelp Ads, hospitals that utilize them show an estimated 64% increase in number of reviews over those that do not.

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Gauge how your practice was performing in all aspects of digital marketing using 48,000 data points from over 1000 accredited independent veterinary facilities across 50 states.

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The How

Yelp makes it easy to advertise on their platform with Self Service (SS) ads. Simply click here for their detailed run down.

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