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iVET360

VETERINARY MARKETING BENCHMARK REPORT

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2020

Veterinary Marketing
Benchmark Report

Yelp Connect (Posts)

New to Yelp in 2020, this paid feature has yet to take off in the veterinary industry. 0% of iVET360 clients are using Yelp Posts as the return on investment doesn’t seem to be there.

0.2%

OF HOSPITALS ARE USING YELP POSTS

N/A

2019

N/A

2018

N/A

2017

The What

Comparable to a boosted Facebook post, Yelp Connect is a paid feature that lets businesses post updates and news relevant to the business directly on their page. These posts will appear to all Yelpers on your business page, and also be promoted to your followers in emails and elsewhere in Yelp’s app.

Yelp Connect allows for posts to stay live until you choose to take them down, or to specify dates if you are posting an update or event.

The Why

Depending on how many followers you have on your Yelp page, paying for this feature might be to your advantage, especially since it appears most veterinary hospitals aren’t hip to the feature yet. Hospitals that utilize Yelp Connect did see a 85% increase in the number of reviews over those that did not.

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The How

To post on Yelp Connect, you can follow these simple instructions.

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