2018 Veterinary Marketing Benchmarks // Yelp
of veterinary hospitals ARE OFFERING A YELP DEAL
Yelp Deal is a new addition to our Veterinary Marketing Benchmark Report—think of it as similar to Groupon, in that it includes prepaid vouchers that give clients tempting discounts (such as $20 for $30). It’s a simple way to give pet owners who are seeking a veterinarian an incentive to pick your hospital over other competitors. It’s easy to set up and manage, and you can remove the deal from your Yelp business page at any time.
Hospitals that utilize a Yelp Deal also saw a three percent increase in the number of reviews over those that did not.
How to post a Yelp Deal: To create a Yelp Deal, log in to Yelp for Business Owners and then click 'Deals & Gift Certificates' in the sidebar menu. Then click 'Set Up Deals and Gift Certificates.' From there, choose a price, the number of vouchers to make available and any other special terms. Now review and agree to the Merchant Terms then click 'Post this Deal' to finalize the process.