Use of this feature has basically stayed flat for the last 3 years of data collection. Only 1% of iVET360 clients offer Yelp Deals.
OF HOSPITALS ARE OFFERING A YELP DEAL
This Groupon-style feature offers clients the chance to purchase coupons or discounts—like paying $20 for a $40 worth of services. The idea is that it would create an incentive for new clients to try your hospital over another in the same area.
Unfortunately, our data shows that the already small number of hospitals using this marketing strategy continues to shrink and is nearly negligible at this point. That could be due to the fact that these types of offers may not be a good fit for veterinary practices—but it’s most likely because Yelp takes up to 30% of the revenue straight from the client, making it a money-losing proposition for many.
Hospitals that utilize a Yelp Deal did see a 24% increase in the number of reviews over those that did not. However, a Yelp Check-In Offer might be a much better tool for increasing clients and reviews for most hospitals.
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To post a Yelp Deal, log in to Yelp for Business Owners and then click “Deals & Gift Certificates” in the sidebar menu. Then click “Set Up Deals and Gift Certificates.” From there, choose a price, the number of vouchers to make available and any other special terms. Now review and agree to the Merchant Terms, then click “Post this Deal” to finalize the process.
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