Of hospitals are offering a Yelp Deal.
Prior Year Stats
The industry has decreased usage by 9% since last year’s first data collection. Only 2% of iVET360 clients offer Yelp Deals.
Similar to Groupon, Yelp Deal is a feature that encourages clients to purchase coupons or discounts. For example, they may be able to spend $20 to receive a $40 voucher for services. This would create a simple incentive for pet owners to pick your hospital over others if they see the deal while searching.
Our data shows that the already small percentage of hospitals who used this feature last year got even smaller in 2019. It seems that the Yelp Deals are still a rather flat marketing strategy for many hospitals, even leaving some to lose money over it, considering Yelp takes up to 30 percent of the revenue straight from the client. Yelp Check-In actually seems to be much more valuable.
Hospitals that utilize a Yelp Deal did saw a 123 percent increase in number of reviews over those that did not.
How to post a Yelp Deal: To create a Yelp Deal, log in to Yelp for Business Owners and then click “Deals & Gift Certificates” in the sidebar menu. Then click “Set Up Deals and Gift Certificates.” From there, choose a price, the number of vouchers to make available and any other special terms. Now review and agree to the Merchant Terms then click “Post this Deal” to finalize the process.