2018 Veterinary Marketing Benchmarks // Yelp


Yelp Pages for Veterinary Hospitals


of veterinary hospitals have claimed their Yelp listing

The industry saw a 6% growth over last year.

2017: 82.2%

Percentage of iVET360 hospitals with a claimed Yelp listing: 100%

The What:
A claimed Yelp listing is similar to verifying your practice on Google and Facebook. It is important to claim your veterinary hospital’s Yelp page, so you are assured that you—and not some stranger or competitor—are the one actually updating your practice’s information. On top of this, according to Yelp, businesses with more complete profiles receive more customer leads per month.

So, what exactly, is the first step in having a complete profile? Claiming your business listing. With a claimed Yelp listing, you’ll have all the keys to your digital Yelp toolbox, and you’ll be able to respond to reviews, add photos, make offers and more.

Hospitals that have a claimed Yelp profile also saw a nine percent increase in the number of reviews over those that did not.

The How:
How to claim your hospital’s Yelp page: Search for your hospital on Yelp. If your page has not been claimed, there will be a link that says, 'Claim your business.' Select this link which will lead you through the steps to create a business account. Once your account is set up, continue the instructions to claim the business. Yelp will call the number listed on the business page, and provide you with a code. Once you get this code, type it in to verify ownership of your page.

You can also view our step-by-step guide here.

Looking to improve your hospital’s marketing?