Yelp reviews for the average veterinary hospital.
Prior Year Stats
The industry saw a 10% increase in reviews over the last year, and an average 30% growth over the past two years. iVET360 clients average at 55 reviews on Yelp.
Yelp reviews are feedback written by Yelp users about your practice, and they are a powerful tool for your hospital’s search rankings. The more reviews you have, the better your search results will be. Yelp relies on an algorithm that dictates which reviews appear and in what order they will appear. This algorithm depends on how active the reviewer is and takes into account factors such as number of reviews written by the user and whether or not they have a picture on their account.
The industry is looking pretty sparse in terms of reviews added every year, but that doesn’t mean there aren’t reviews to be had. The average veterinary hospital has gained only 7 reviews in the past two years, but that’s only a fraction of how many clients would have walked through their doors.
Unfortunately, Yelp strongly advocates against asking your clients for reviews, and they do monitor this. There are, however, ways to encourage your clients to pen reviews. You could add a Yelp button to your website that prompts returning customers to review, or you could add the Yelp Review button to your email signature.
Additionally, you could inform clients that you are on Yelp by posting some signage in your storefront. As stated earlier, the more reviews you have, the better your search results will be, which will affect your traffic and, ultimately, your hospital’s success.
Yelp reviews help drive SEO. Barnacle SEO is the practice of using larger, reputable websites to promote your own business’ website and gain more traffic. Will Scott of Search Influence, the man who coined the term, explains it in his original post as “attaching oneself to a large fixed object and waiting for the customers to float by in the current.”
For example, a local grocery shop owner can get his business ranking well on SERPs if it’s listed with a Yelp account in the correct local business category. By identifying popular sites and sites specific to your niche, you can take full advantage of barnacle SEO.
How to get more Yelp reviews: Utilize the Yelp Check-In offer. Or better yet, politely ask your clients for a review.