2018 Veterinary Marketing Benchmarks // Yelp
YELP REVIEWS FOR THE AVERAGE VETERINARY HOSPITAL
Yelp reviews are feedback written by Yelp users about your practice—they are of course a powerful tool for your hospital’s search rankings. The more reviews you have, the better your search results will be. Yelp relies on an algorithm that dictates which reviews appear and in what order they will appear. This algorithm depends on how active the reviewer is and takes into account factors such as the number of reviews written by the user and whether or not they have a picture on their account.
Yelp strongly advocates against asking your clients for reviews, and they do monitor this. There are, however, ways to encourage your clients to pen reviews. You could add a Yelp button to your website that prompts returning customers to review, or you could add the Yelp Review button to your email signature.
Additionally, you could inform clients that you are on Yelp by posting some signage in your storefront. As stated earlier, the more reviews you have, the better your search results will be, which will affect your traffic and ultimately, your hospital’s success.
How to get more Yelp reviews: Utilize the Yelp Check-In offer. Or better yet, politely ask your clients for a review.