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VETERINARY MARKETING BENCHMARK REPORT

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2020

Veterinary Marketing
Benchmark Report

Yelp Reviews & Star Rating

The industry saw a 13% increase in the number of reviews over
last year. iVET360 clients average 39 reviews and a 4 star rating.

34

THE AVERAGE NUMBER OF YELP REVIEWS

4

AVERAGE STAR RATING (OUT OF 5)

30

2019

27

2018

23

2017

The What

Yelp reviews are feedback written by Yelp users about your practice, and they are a powerful tool for your hospital’s search rankings. Yelp relies on an algorithm based on user activity that dictates which reviews appear and in what order they will appear.

Star ratings are determined by the number of visible reviews divided by the number of stars, rounded to a .5 (½ star). This is ultimately helpful to businesses because it means you shouldn’t stress when you get a 1-star review. While you should respond to it promptly, the fact is that because of the way Yelp tabulates these, a single 1-star post won’t completely decimate your overall star rating.

The Why

Simply put, the more Yelp reviews you have, the better your search engine results will be. The indus-try is looking pretty sparse in terms of reviews added every year, but that doesn’t mean there aren’t reviews to be had. Obviously, you have a much greater number of clients walking through your doors than is reflected in the reviews.

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The How

Unfortunately, Yelp strongly advocates against asking your clients for reviews, and they do monitor this. There are, however, ways to encourage your clients to pen reviews. You could add a Yelp button to your website that prompts returning customers to review, or you could add the Yelp Review button to your email signature. Additionally, you could inform clients that you are on Yelp by posting some signage in your storefront.

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