The Pulse of the Profession

The heart of veterinary care has always been about showing up for pets and their people. But in 2025, practices face concerning trends: slowing visits, declining client loyalty, and stagnating revenue growth. At the core of these challenges? Pet owners who feel unsure, overwhelmed, or overlooked. This year's report explores strategies and systems to address the growing uncertainty among today's pet parents. When pet owners struggle to choose a practice they trust, proactive and preventative care gets put on hold—and so does your practice’s growth.