52% of pet owners declined care they knew their pet needed last year.
Read that again: Not care they thought was optional. Not wellness add-ons, but care they knew their pet needed. More than half. The financial constraints creeping into daily life aren’t just an obstacle for prospective clients; they’re a profound challenge that is eroding the behavior of our most established and loyal customers, leading to an even greater long-term cost.
And yet, while lives hang in the balance, too many practices are being sold on vanity metrics by marketing providers, and being told to chase Facebook likes, ad clicks, and impression share instead of addressing the real crisis at hand.
Our latest report takes an axe to what doesn’t work and helps practices focus on evergreen solutions, while everyone else misses the forest for the trees.
Leverage Common Sense Solutions To Stabilize Your Hospital Revenue
These past few years have been a wild ride, and you've had to pull off some pretty impressive juggling acts to keep things running. Staffing shortages, constant changes – you name it, you've dealt with it. But here's the thing: some of those quick fixes you had to use back then? They might have accidentally lowered the bar for how you treat your clients and educate them about pet care. Now that things are settling down a bit, it might be time to take another look at how you connect with the folks who keep your lights on.
3SidedMedia
- 3SidedMedia
- Beyond Indigo Pets
- Cheshire Partners
- Digital Empathy
- Doctor Multimedia
- DVM Galaxy
- DVMelite
- eVetSites
- GeniusVets
- GoDaddy
- Hibu
- IDEXX
- InTouch
- LifeLearn
- Next Ad
- Prosites
- Roya
- Saris
- Second Nature
- Simply Done Tech Solutions
- Squarespace
- Thryv
- Vet Marketing Pro
- VetMatrix
- VetNetwork/Vivio
- VetScene
- Vetstreet
- ViziSites
- Weebly
- WhiskerCloud
- WIX
- Zesty.io
Top Website Features |
3SidedMedia |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 166 | 500 | 500 | 350+ |
| Site Speed | 4.7s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 0% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 22.2% | 99% | 83.8% | 100% |
| Google Analytics Installed | 89.1% | 96.2% | 79.4% | 100% |
| Schema Markup | 1.9% | 44% | 35% | 100% |
Top Website Features |
Beyond Indigo Pets |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 217 | 500 | 500 | 350+ |
| Site Speed | 1.8s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 55.4% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 100% | 99% | 83.8% | 100% |
| Google Analytics Installed | 98.5% | 96.2% | 79.4% | 100% |
| Schema Markup | 87.6% | 44% | 35% | 100% |
Top Website Features |
Cheshire Partners |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 80 | 500 | 500 | 350+ |
| Site Speed | 2.5s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 28% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 94.7% | 99% | 83.8% | 100% |
| Google Analytics Installed | 88% | 96.2% | 79.4% | 100% |
| Schema Markup | 68% | 44% | 35% | 100% |
Top Website Features |
Digital Empathy |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 346 | 500 | 500 | 350+ |
| Site Speed | 4.1s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 0% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 100% | 99% | 83.8% | 100% |
| Google Analytics Installed | 100% | 96.2% | 79.4% | 100% |
| Schema Markup | 0% | 44% | 35% | 100% |
Top Website Features |
Doctor Multimedia |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 1627 | 500 | 500 | 350+ |
| Site Speed | 3.2s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 33.6% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 99% | 99% | 83.8% | 100% |
| Google Analytics Installed | 60.2% | 96.2% | 79.4% | 100% |
| Schema Markup | 26.6% | 44% | 35% | 100% |
Top Website Features |
DVM Galaxy |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 149 | 500 | 500 | 350+ |
| Site Speed | 3.8s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 0% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 72.1% | 99% | 83.8% | 100% |
| Google Analytics Installed | 29.9% | 96.2% | 79.4% | 100% |
| Schema Markup | 0% | 44% | 35% | 100% |
Top Website Features |
DVMelite |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 67 | 500 | 500 | 350+ |
| Site Speed | 3.3s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 30.3% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 100% | 99% | 83.8% | 100% |
| Google Analytics Installed | 98.5% | 96.2% | 79.4% | 100% |
| Schema Markup | 5.3% | 44% | 35% | 100% |
Top Website Features |
eVetSites |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 775 | 500 | 500 | 350+ |
| Site Speed | 5.8s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 3% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 3% | 99% | 83.8% | 100% |
| Google Analytics Installed | 54.4% | 96.2% | 79.4% | 100% |
| Schema Markup | 0.6% | 44% | 35% | 100% |
Top Website Features |
GeniusVets |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 158 | 500 | 500 | 350+ |
| Site Speed | 3.2s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 4% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 100% | 99% | 83.8% | 100% |
| Google Analytics Installed | 100% | 96.2% | 79.4% | 100% |
| Schema Markup | 78.6% | 44% | 35% | 100% |
Top Website Features |
GoDaddy |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 381 | 500 | 500 | 350+ |
| Site Speed | 2s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 11.6% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 78.2% | 99% | 83.8% | 100% |
| Google Analytics Installed | 4.1% | 96.2% | 79.4% | 100% |
| Schema Markup | 37.7% | 44% | 35% | 100% |
Top Website Features |
Hibu |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 207 | 500 | 500 | 350+ |
| Site Speed | 2.3s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | n/a | 16.6% | 15.2% | 95% |
| SSL Secure Site | 92.8% | 99% | 83.8% | 100% |
| Google Analytics Installed | n/a | 96.2% | 79.4% | 100% |
| Schema Markup | n/a | 44% | 35% | 100% |
Top Website Features |
IDEXX |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 369 | 500 | 500 | 350+ |
| Site Speed | 4.6s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 6.2% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 52.8% | 99% | 83.8% | 100% |
| Google Analytics Installed | 90.4% | 96.2% | 79.4% | 100% |
| Schema Markup | 0.8% | 44% | 35% | 100% |
Top Website Features |
InTouch |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 317 | 500 | 500 | 350+ |
| Site Speed | 3.9s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 21.3% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 98.1% | 99% | 83.8% | 100% |
| Google Analytics Installed | 80.1% | 96.2% | 79.4% | 100% |
| Schema Markup | 45.2% | 44% | 35% | 100% |
Top Website Features |
LifeLearn |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 958 | 500 | 500 | 350+ |
| Site Speed | 4.3s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 0% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 100% | 99% | 83.8% | 100% |
| Google Analytics Installed | 97.5% | 96.2% | 79.4% | 100% |
| Schema Markup | 7.6% | 44% | 35% | 100% |
Top Website Features |
Next Ad |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 53 | 500 | 500 | 350+ |
| Site Speed | 3.1s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 10.2% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 100% | 99% | 83.8% | 100% |
| Google Analytics Installed | 94% | 96.2% | 79.4% | 100% |
| Schema Markup | 69.4% | 44% | 35% | 100% |
Top Website Features |
Prosites |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 83 | 500 | 500 | 350+ |
| Site Speed | 4.9s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 0% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 50% | 99% | 83.8% | 100% |
| Google Analytics Installed | 48.3% | 96.2% | 79.4% | 100% |
| Schema Markup | 6.9% | 44% | 35% | 100% |
Top Website Features |
Roya |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 180 | 500 | 500 | 350+ |
| Site Speed | 2.9s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 25% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 94% | 99% | 83.8% | 100% |
| Google Analytics Installed | 99.4% | 96.2% | 79.4% | 100% |
| Schema Markup | 82.2% | 44% | 35% | 100% |
Top Website Features |
Saris |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 41 | 500 | 500 | 350+ |
| Site Speed | 4.3s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 0% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 97% | 99% | 83.8% | 100% |
| Google Analytics Installed | 48.4% | 96.2% | 79.4% | 100% |
| Schema Markup | 0% | 44% | 35% | 100% |
Top Website Features |
Second Nature |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 41 | 500 | 500 | 350+ |
| Site Speed | 3.8s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 0% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 100% | 99% | 83.8% | 100% |
| Google Analytics Installed | 91.3% | 96.2% | 79.4% | 100% |
| Schema Markup | 0% | 44% | 35% | 100% |
Top Website Features |
Simply Done Tech Solutions |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 40 | 500 | 500 | 350+ |
| Site Speed | 2.9s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 0% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 97.1% | 99% | 83.8% | 100% |
| Google Analytics Installed | 85.7% | 96.2% | 79.4% | 100% |
| Schema Markup | 0% | 44% | 35% | 100% |
Top Website Features |
Squarespace |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 376 | 500 | 500 | 350+ |
| Site Speed | 5.9s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | n/a | 16.6% | 15.2% | 95% |
| SSL Secure Site | 89% | 99% | 83.8% | 100% |
| Google Analytics Installed | n/a | 96.2% | 79.4% | 100% |
| Schema Markup | n/a | 44% | 35% | 100% |
Top Website Features |
Thryv |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 213 | 500 | 500 | 350+ |
| Site Speed | 2.2s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | n/a | 16.6% | 15.2% | 95% |
| SSL Secure Site | 100% | 99% | 83.8% | 100% |
| Google Analytics Installed | n/a | 96.2% | 79.4% | 100% |
| Schema Markup | n/a | 44% | 35% | 100% |
Top Website Features |
Vet Marketing Pro |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 64 | 500 | 500 | 350+ |
| Site Speed | 4.2s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 12.9% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 100% | 99% | 83.8% | 100% |
| Google Analytics Installed | 90.3% | 96.2% | 79.4% | 100% |
| Schema Markup | 33.9% | 44% | 35% | 100% |
Top Website Features |
VetMatrix |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 1847 | 500 | 500 | 350+ |
| Site Speed | 1.8s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 0.2% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 78.6% | 99% | 83.8% | 100% |
| Google Analytics Installed | 100% | 96.2% | 79.4% | 100% |
| Schema Markup | 97.7% | 44% | 35% | 100% |
Top Website Features |
VetNetwork/Vivio |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 139 | 500 | 500 | 350+ |
| Site Speed | 2.6s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 19.7% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 92.7% | 99% | 83.8% | 100% |
| Google Analytics Installed | 70.1% | 96.2% | 79.4% | 100% |
| Schema Markup | 36.5% | 44% | 35% | 100% |
Top Website Features |
VetScene |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 123 | 500 | 500 | 350+ |
| Site Speed | 2.7s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 31.5% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 88.9% | 99% | 83.8% | 100% |
| Google Analytics Installed | 28.2% | 96.2% | 79.4% | 100% |
| Schema Markup | 61.6% | 44% | 35% | 100% |
Top Website Features |
Vetstreet |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 286 | 500 | 500 | 350+ |
| Site Speed | 3.1s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 0% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 0% | 99% | 83.8% | 100% |
| Google Analytics Installed | 97% | 96.2% | 79.4% | 100% |
| Schema Markup | 0% | 44% | 35% | 100% |
Top Website Features |
ViziSites |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 325 | 500 | 500 | 350+ |
| Site Speed | 3.7s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 0% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 100% | 99% | 83.8% | 100% |
| Google Analytics Installed | 63.7% | 96.2% | 79.4% | 100% |
| Schema Markup | 96.5% | 44% | 35% | 100% |
Top Website Features |
Weebly |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 267 | 500 | 500 | 350+ |
| Site Speed | 4s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 0% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 60.8% | 99% | 83.8% | 100% |
| Google Analytics Installed | 0% | 96.2% | 79.4% | 100% |
| Schema Markup | 0.4% | 44% | 35% | 100% |
Top Website Features |
WhiskerCloud |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 867 | 500 | 500 | 350+ |
| Site Speed | 3.1s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 25.5% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 100% | 99% | 83.8% | 100% |
| Google Analytics Installed | 99.7% | 96.2% | 79.4% | 100% |
| Schema Markup | 99.3% | 44% | 35% | 100% |
Top Website Features |
WIX |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 913 | 500 | 500 | 350+ |
| Site Speed | 3.2s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 16.2% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 98.6% | 99% | 83.8% | 100% |
| Google Analytics Installed | 1.9% | 96.2% | 79.4% | 100% |
| Schema Markup | 96% | 44% | 35% | 100% |
Top Website Features |
Zesty.io |
Corporate |
Independent |
iVET360 |
|---|---|---|---|---|
| Websites Reviewed | 188 | 500 | 500 | 350+ |
| Site Speed | 3.2s | 2.6s | 3.5s | 2.1s |
| SEO Optimized | 3.9% | 16.6% | 15.2% | 95% |
| SSL Secure Site | 83.8% | 99% | 83.8% | 100% |
| Google Analytics Installed | 9.5% | 96.2% | 79.4% | 100% |
| Schema Markup | 1.1% | 44% | 35% | 100% |
exclusive insights