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Marketing In The Post-COVID Age Of Consumerism

Webinar Overview

May 14th, 2 PM PST

As an industry-leading marketing provider, iVET360 has had the unique opportunity to observe veterinary hospitals of all specialties and sizes across the nation as they respond to COVID-19. The truth is that we’re all in uncharted territory right now; We’re not only navigating a pandemic but also trying to stay afloat after a near-shutdown of our economy. While some practices halt all marketing efforts and even shutter temporarily, others have turned to innovative solutions during these trying times. With our support, practices that embrace a proactive marketing approach have been able to mitigate losses in revenue and drops in new client growth. Over the last month, we have identified a set of tools and operational best practices that position hospitals for success. We also recognize that this crisis has created a shift in consumer behavior that will likely be forever changed, and our industry must adapt in order to succeed.

In this webinar, we will not only discuss these tools but also highlight key characteristics that will be critical for practices to adopt in the wake of this national crisis. Discussion topics will include:

  • Crisis Response: Tools and practices your hospital should already be leveraging
  • Positioning for Success: Safety, Flexibility, Accessibility, Innovation, Community

Meet the Presenters

With a degree in Veterinary Science and a Masters in Secondary Science Education from the University of Arizona, Kate combines her love for animals with a passion for marketing and communications to bring more than 10 years of multi-channel marketing experience to the iVET360 team. She has directed marketing and outreach initiatives for a variety of industries including a large nonprofit animal shelter and veterinary hospital. Outside of the office, you will find Kate exploring the local food and wine scene, paddling her outrigger canoe or hanging on the Oregon coast. Kate and her husband, Dustin, share their lives with a pound puppy named Rayne and a constantly revolving litter of adorable foster kittens.