Top 10 Best Veterinary Branding Campaigns of 2025
We get it—branding goes far beyond just creating pretty logos (though we are great at those, too!). At iVET360, we’ve had the pleasure of working with some incredibly creative and innovative practices, and we’ve rounded up our favorite branding success stories to share with you. Our in-house creative team is chomping at the bit to reveal the secrets behind these standout designs and show you why they work so well. These practices have knocked it out of the park, from crafting memorable logos to developing cohesive brand identities that resonate with the right audience. Get ready for an insider’s view of successful veterinary branding and a jolt of inspiration that might redefine your practice’s future.
1. Buffalo Veterinary Clinic
STYLE: Memorable | Nuanced | High-impact
Buffalo Veterinary Clinic’s rebrand is a standout and a perfect example of what happens when we’re given creative freedom. “Revamping a logo is one thing, but crafting a comprehensive brand narrative is quite another,” shares our Creative Director Tom Dorwaldt. “With our full-scale in-house agency, we offer a distinctive advantage in creating cohesive and impactful brand experiences for our clients.” Buffalo Veterinary Clinic’s visual identity captures the American West spirit with a bold bison silhouette and sweeping curves echoing mountain ranges. Celestial touches offer a unique motif that complements the Western imagery, resulting in an elevated yet grounded brand identity that maintains its warm, locally-owned character. What emerged is a distinctive brand presence that makes Buffalo Veterinary Clinic instantly recognizable in its market while maintaining that essential connection with its community.
2. Oregon Veterinary Referral Associates (ORVA)
STYLE: Rooted | Resilient | Distinguished
OVRA, an Oregon-based veterinary practice, sought branding that equally represented their strong connection to the Pacific Northwest and their leadership in specialized care. Inspired by the Willamette Valley’s majestic landscapes, the design embraces simplicity for maximum impact. As Graphic Designer Jason Rall noted, “There’s something wonderfully clever about using negative space to represent a state known for its wide-open spaces.” We sought to capture the true spirit of Oregon—bold, welcoming, and deeply connected to the state’s natural beauty.
3. Muse Veterinary Group
STYLE: Bold | Dynamic | High Impact
When Dr. Ashley Randall shared her vision for Muse Veterinary Group, we knew this brand needed to be as revolutionary as their mission. Founded on the belief that exceptional veterinary care should be accessible to all communities, Muse is redefining industry standards through their commitment to diversity, equity, and inclusive excellence. Our design team was energized and inspired by Dr. Randall’s passion and embraced this transformative spirit, creating a visual identity that commands attention. Senior Designer Lindsay Michael shared, “For this non-traditional project, we went all-in with vivid colors and dynamic design elements that burst with energy. It was a truly rewarding and enjoyable experience for all of us.” This thoughtful design, anchored by the striking ‘M’ logo, perfectly complements Muse’s novel and vibrant approach, capturing their commitment in one powerful mark.
4. La Verne Animal Hospital
STYLE: Modern | Inviting | Refined
La Verne Animal Hospital’s recent rebranding showcases how to achieve a fresh and contemporary look while maintaining warmth and approachability. We developed a modern branding strategy that complements, rather than competes with, their rustic cabin-style architecture. Our solution combines clean, modern typography with a thoughtfully curated color palette that exudes warmth. As designer Lindsay Michael notes, “The simple design suggests a non-intimidating approach to pet care.” This design exemplifies how modern aesthetics can still feel friendly.
5. Rover the Rhine
STYLE: Bold | Editorial | Minimal | Modern
Rover the Rhine’s branding is a bold, modern statement deeply rooted in the energy of Cincinnati’s Over-the-Rhine neighborhood. Clean lines and typography create a sleek, elevated feel. We love how the line-drawn skyline acts as a powerful visual anchor, firmly placing the practice in the heart of the city. It’s a design that’s both striking and sincere, embodying their commitment to providing compassionate, cutting-edge care. Every design choice reinforces Rover the Rhine’s position as a thoroughly urban practice: the confident spacing, editorial-inspired layouts, and elevated visuals. It’s branding that values both style and substance and is as contemporary as the community it serves.
6. Bronx Veterinary Center
STYLE: High-impact | Bold | Authentic
When Bronx Veterinary Center reached out for a brand overhaul, we knew we had to capture the pulse of this powerhouse borough. We drew inspiration from the Bronx’s rich cultural energy to create a bold, striking typographic logo integrating the city skyline. Lindsay Michael, Senior Graphic Designer, notes, “The goal was to create branding that’s both approachable and dynamic.” That eye-catching red isn’t just a color choice—it’s an attitude that runs through every piece of their branding, matching the team’s deep commitment to the pets and people of the Bronx.
7. Unleashed Veterinary Care
STYLE: Bold | Playful | Unfussy
Unleashed Veterinary Care’s rebrand is a breath of fresh air: playful, modern, and perfectly capturing their personality. The attention-grabbing design blends bright colors, a graphic stethoscope icon, and bold, approachable typography. A vibrant color palette, energized by orange accents, gives this welcoming and approachable brand a current and playful feel, all while maintaining a perfect balance of professionalism. The result is a brand that makes a statement.
8. PGA Animal Clinic
STYLE: Serene | Organic | Harmonious
PGA Animal Clinic needed a brand refresh that reflected the tranquil atmosphere their clients experience. Their holistic approach to veterinary care required an identity that resonated with pet owners seeking natural wellness for their animals. The updated logo and branding, inspired by this holistic philosophy, feature delicate leaf designs, organic forms, and soft greens to evoke growth and renewal. The overall aesthetic is calm and collected, reflecting PGA Animal Clinic’s commitment to the well-being of pets and their owners.
9. Down Maine Veterinary Clinic
STYLE: Captivating | Playful | Line Art | Versatile
Down Maine Veterinary Clinic’s branding is a delightful fusion of local pride and modern design. Their distinctive logo captures the spirit of Maine itself, with the state’s outline serving as a backdrop. Designer Jason Rall crafted these vibrant, whimsical figures, creating friendly and familiar characters from simple silhouettes.“It feels authentic to who they are: approachable, caring, and always looking forward,” says Creative Director Tom Dorwaldt. This thoughtful design translates seamlessly across various applications thanks to great scalability, from website to signage and appointment cards, and creates a cohesive and memorable brand experience.
10. Guardian Veterinary Center
STYLE: Graphic | Stylized | Storytelling
Every powerful brand begins with an unforgettable story. For Dr. Andrew Garcia and his wife, Danielle, that story centers on Annie—a vulnerable puppy who brought them together and inspired their vision for their future practice. Though Annie’s battle with cancer ended in 2020, her spirit lives on as Guardian Veterinary Center’s guiding light. The centerpiece of the design features a watchful dog with outspread wings—creating a logo that’s both meaningful and modern. “The heart of this project was always Annie’s story,” explains Creative Director Tom Dorwaldt. “The Garcias trusted us with something deeply personal, and we wanted every design choice to reflect that authenticity. They wanted to share the spirit of compassion Annie inspired, and by weaving these elements together, we created something that speaks to both their history and their vision for the future.”
Ready to rewrite your practice’s narrative into something truly remarkable? Whether you’re launching something new or giving your established brand a well-deserved makeover, iVET360’s creative minds craft intentional identities that will set your practice apart in truly meaningful ways. We’re not just about aesthetics; we’re data-driven (yes, we track everything). Our branding consistently delivers both visual impact and tangible growth for our partners. But the real reward? Helping you connect with the perfect pet parents for your practice.
Let’s discover what’s possible for your practice. At iVET360, we believe in simple, honest partnerships—no fine print, just proven expertise. We offer a full suite of marketing services, but we’re happy to focus on what you need most right now.
Ready to unleash your brand’s potential? Let’s talk.