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Veterinary Marketing

Jul

09

Knowledge is Power: Why the Google Knowledge Panel is Just as Important as Your Website

Knowledge is Power: Why the Google Knowledge Panel is Just as Important as Your Website

Here’s a scenario: Nik has just moved to the area and is looking for a veterinarian for his dog, a Dalmatian named Ferdinand. As a…

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May

29

Think Your Veterinary Website is Secure? It Might Be Time to Double-Check!

Think Your Veterinary Website is Secure? It Might Be Time to Double-Check!

Security The fervor over online security in this day and age has become as important as ever. Hackers, identity thieves, viruses and other diabolical entities…

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May

16

Facebook Reviews Now on a 1–10 Scale, Instead of 1–5

Facebook Reviews Now on a 1–10 Scale, Instead of 1–5

The other day, while we were helping a client craft a response to a recent review on Facebook, we noticed a new icon within the…

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Apr

03

Free First Exams—Concerns and Realities

Free First Exams—Concerns and Realities

With our encouragement, many hospitals have implemented a free first exam (FFE) offer to new clients. However, some practices are wondering: Is this really a…

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Feb

28

What Your Hospital Should Know About Yelp Ask the Community

What Your Hospital Should Know About Yelp Ask the Community

Yelp has grown rapidly since its inception and is becoming more than just a resource for friends looking to figure out where they want to…

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Jan

22

All About Google Questions and Answers

All About Google Questions and Answers

Google Questions and Answers, a service the tech giant has recently rolled out, acts as an open-forum FAQ for your business. Displayed on the Google…

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Dec

12

State of the Industry, Digital Marketing Part Four: Yelp Pages

State of the Industry, Digital Marketing Part Four: Yelp Pages

This is Part Four of our in-depth analysis into the veterinary industry’s digital marketing. To benchmark the industry and its use of best practices, we…

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Nov

27

State of the Industry, Digital Marketing Part Three: Google Business Pages

State of the Industry, Digital Marketing Part Three: Google Business Pages

This is Part Three of our in-depth analysis into the veterinary industry’s digital marketing. To benchmark the industry and its use of best practices, we…

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Nov

06

State of the Industry, Digital Marketing Part Two: Facebook Pages

State of the Industry, Digital Marketing Part Two: Facebook Pages

This is Part Two of our in-depth analysis into the veterinary industry’s digital marketing. To benchmark the industry and its use of best practices, we…

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Oct

23

State of the Industry, Digital Marketing Part One: Veterinary Websites

State of the Industry, Digital Marketing Part One: Veterinary Websites

A veterinary hospital’s success, particularly its ability to find and keep pet owner clients, relies heavily on the practice’s digital presence. Though there are many…

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