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iVET360

VETERINARY MARKETING BENCHMARK REPORT

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How We Do
Marketing

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SUPERSTARS

IT’S ABOUT MORE THAN JUST CLICKS ON YOUR WEBSITE

Yes, we can give you a great-looking, highly functional website. We can help you with social media and digital advertising. We can assist with in-house print pieces and more. But really, what we do best is customize a marketing strategy for your practice that attracts new clients and engages your existing ones. Then unlike everybody else, we’ll show you the data to prove it’s working.

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The
Process

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Marketing Plan

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First things first: Your Marketing Manager will assess your current marketing strategies, then collaborate with you to develop a customized plan based on your hospital’s priorities. We’ve worked with thousands of private health care practice and seen our digital marketing tools consistently get our clients where they want to go—which is to the forefront of their markets.

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CALLS TRACKED

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Call tracking is a powerful tool that helps show you not only what marketing strategies are working but also what’s happening when people call. Each marketing initiative can be assigned a specific phone number so you know the call you get is as a direct result of that piece.

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APPOINTMENTS MADE

03

When your marketing plan works, pet parents call! One of the best features of call tracking is that the calls you get from your marketing efforts are recorded, so you can hear specifically why—or why not—an interaction results in an appointment.

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RESULTS DATA

04

If we haven’t made it clear, one of the things that sets iVET360 apart from everyone else in the veterinary industry is our dedication to measurable results. For us, that means closely monitoring the effectiveness of your marketing efforts across all platforms so you know what you’re doing is working. We’ll take a look at that data as it arrives and then determine if we should…

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PIVOT OR KEEP PUSHING

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One of the words we use to describe iVET360 is “nimble”. We chose it because it accurately describes how quickly we can fine tune a marketing campaign or plan when the data shows us what’s working—and what isn’t.

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REPEAT

06

Once we’ve got a plan that consistently and successfully reaches pet owners in your area—and stay engaged with your current clients—we’ll repeat it for long-term success. If at any time the data shows us things have changed or a strategy has plateaued, we’ll make the necessary tweaks needed to get back on track to reach your goals.

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