When a pet owner moves, they often need to find a veterinarian in their new neighborhood. Mailers sent directly to new residents of your community, who have moved into select zip codes near you within the last 60 days, are a worthy investment because they are proven to increase net client growth. Direct mail pieces take the guesswork out of the process of finding a new vet for these new residents who are overwhelmed with decisions
Your Marketing Manager works with you and our creative department to design a postcard that best matches your hospital’s voice and brand. Our direct mail marketing pieces are then printed on oversized postcards so they stand out against all other mail.
iVET360’s marketing experts recommend offering a free first exam on your direct mail marketing pieces. This offer consistently brings in the most new clients, as it gives a new resident the chance to experience how great you are with no risk.
We also place a call tracking phone number on the postcards so we can tell you exactly how many clients came in because of your new resident mailers and what those clients purchased when they were at your veterinary hospital.
In order to reach every new resident and prevent overlap, we recommend sending these every 60 to 90 days. People move constantly, so this way, you’re always attracting pet owners who are new to your area.
