Defining Your Growth Rate Goals
ATC is a representation of the average dollar spend per client visit (revenue ÷ transactions = ATC). Changes in this metric have vast impacts on the business, not just in top-line revenue, but also profit margins. Keep in mind, that there are various ATC metrics to be looking at, hospital ATC and Provider ATC.
The
Benchmark
Calculated Growth
You should expect Provider ATCs to be greater than hospitals ATC’s as Hospital ATC accounts for lower ATC purchases like dietary food and treats.
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How To Affect It
- Assure providers are effectively communicating with clients to order to increase compliance with recommendations.
- Adjust revenue mix by performing higher revenue-generating services like dentals and surgeries.
- Adjust fees to make sure you are staying on top of your costs and keeping up with natural inflation, 3% a year is a good starting point to be working off of.
- Ensure no missed charges on invoices to ensure you are properly collecting on services rendered.