Defining Your Growth Rate Goals
New clients are another commonly tracked metric in the industry. New client growth trends are a great measure of understanding how your marketing is working and tracking net clients, and is a key factor in sustainable revenue growth. Within Pulse, new clients are tracked when a client shows up for their first appointment.
The
Benchmark
Calculated Growth
It’s important to understand how new clients are recorded in your practice management software and how this might differ from Pulse. If you see a big difference, you may want to address this. The gap is likely folks no-showing for their first appointment or improper recording methods from the front office. We’ve found that the quicker you can get a new client into your practice, the greater the chance they will truly turn into a new client that actually shows up for their first appointment!
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How To Affect It
- Ensure you’ve established a solid digital foundation with an error-free website and all social platforms claimed and optimized.
- Confirm you are getting good return on investment for marketing efforts, and if so, increase spending.