The Brief: November 2025
Becoming an Employer of Choice: What Top Practices Do Differently
In today’s veterinary world, building a great team isn’t optional—it’s essential. Yet many practices find themselves stuck in a cycle of hiring, training, and losing staff, rather than attracting the right people and keeping them for the long haul. The difference lies not just in the job offer—but in the environment you build.
Setting the Standard: Clear Expectations & Authentic Culture
When your team knows what success looks like—and sees it lived every day—the work becomes meaningful rather than mechanical. Top practices make it clear: from dress code to vacation time, from communication norms to growth paths. That clarity gives people confidence to do their best work.
Here’s what to focus on:
- Define roles, responsibilities, and performance expectations openly
- Foster a culture where feedback is regular, focused, and constructive
- Develop a transparent roadmap for growth and advancement
- Embed values that support both team well-being and exemplary patient care
- That’s how you move from simply managing a staff to empowering a team.
Attraction & Retention: The Real Competitive Advantage
Turnover is costly—not just financially, but for patient care, morale, and reputation. The practices that win aren’t just those who hire fast—they’re those who hire and keep the best. Being the Employer of Choice means building a workplace people want to stay in by combining compelling compensation, meaningful benefits, recognition systems, and genuine leadership development.
When you build stability, your clients experience consistent care. Your best people become leaders. And your practice becomes a place people talk about—positively.
Strategic Shift: From Hiring Fire-Fight to Leadership Focus
Ask any successful practice owner what changed for them—and many will say: “We stopped just filling seats and started building leadership.” When you shift your energy from constant recruitment to intentional development, your hospital moves from reactive to proactive.
Benefits include:
- Less time spent recruiting, more time developing
- Stronger internal leaders who drive culture, performance & retention
- A practice that runs itself with excellence, not just effort
Join Our Upcoming Webinar!
Want to learn how to become that clinic—where people want to work, grow, and stay? Join us for:
Becoming an Employer of Choice: What Top Practices Do Differently
In this live session, you’ll get actionable frameworks, real-world examples, and templates designed for veterinary practices—so you can start building your dream team, not just hoping one shows up.
📅 Date & Time: December 3rd @ 10:00 AM PST / 1:00 PM EST
🔗 Register Here
Can’t make it live? Register anyway to receive the replay—and live attendees will receive exclusive access to the Employer of Choice Scorecard and scripting tools to level-up your hiring & retention strategy!