- Annual Revenue: $6.9M
- 6-7 Full-Time DVMs
- Sherman Oaks, CA
- Open 7 Days A Week
- General Small Animal Practice/Urgent & After-Hours Care
Practice
Snapshot
Challenges
Our Analysis
Background & Challenges
This practice came to us seeking support with marketing and overall financial health. When the practice initially hired iVET360, their digital presence was lacking, and new client/revenue growth were sluggish.
Our Analysis
From a marketing standpoint, the most notable issue was a dissonance between the way the hospital presented itself online and the type of clientele it serves. This was a beautiful, state-of-the-art facility serving a predominantly white collar, upper-middle-class community, but its online presence did not align with this identity.
Taking
Action
Created a fully customized, polished, visually upscale website specifically designed to attract their clientele, which featured:
- New photographs of staff and facilities. Per our recommendation, the practice hired a professional photographer, which produced images that are authentic, demonstrate quality of care, and elevate the site
- Custom content written to speak to the demographic they serve, including a new mission statement
- Optimized SEO
Results
- 152% increase in website visits
- 21 new patient appointment requests monthly, on average
- 25 contact form submissions monthly, on average
- 31 new client registration form submissions monthly, on average
- +54% revenue growth year-over-yea
- +66% new client growth year-over-year
The
Difference
