iVET360 Unveils 2024 Veterinary Marketing Benchmark Report
iVET360, a dedicated partner to veterinary hospitals nationwide, has announced the release of its highly anticipated 2024 Veterinary Marketing Benchmark Report (VMBR). This year’s report takes a fresh, empowering approach, providing actionable insights to navigate the unique challenges and exciting opportunities facing your practice today.
Key highlights of the 2024 VMBR include:
The 2024 VMBR analyzed data from over 28,000 veterinary hospitals surveyed across all 50 states. This year’s report delves into the critical intersection of client communication, reputation management, and marketing effectiveness. Key findings from this extensive research include:
- Call tracking data reveals that the average new client booking rate is only 36%, pointing to a considerable loss in potential revenue.
- Corporate practices lead in online reviews, averaging 125 more per location compared to independent practices.
- On average, hospitals allocate 1.5% of their annual revenue towards the marketing budget for the following year.
- Hospitals typically spend an average of $430 per location each month on Google Ads.
Remember, this is just a glimpse into the wealth of insights in the full 2024 VMBR. Download your free copy today to unlock the data-driven strategies to help your practice thrive in the digital age.
“Independent veterinary medicine is at the heart of our communities, and our mission is to help it flourish,” said Justin Vandeberghe, Chief Revenue Officer of iVET360. “This report is more than just data; it’s a testament to our commitment to the people who drive this industry forward. We’ve created a strategic pathway that honors the core of your practice. We’ve taken the first step; now it’s your turn to continue the journey and shape your own success.”
The 2024 VMBR is available for free download here. In addition to the report, iVET360 offers a complimentary custom analysis of your hospital’s marketing efforts, allowing you to see how you compare to industry benchmarks.
About iVET360
Established in 2013 and headquartered in Portland, Oregon, iVET360 is a practice management services company providing critical support to veterinary hospitals nationwide. Their specialists educate and assist practices with marketing, analytics, bookkeeping, team training, and HR services to ensure the complete implementation of proven business strategies into the daily activities of hospitals.
