iVET360 Releases 2025 Veterinary Industry Benchmark Report Free to Veterinary Practices
Veterinary Visits Are Down. Loyalty Is Slipping. The 2025 Veterinary Industry Benchmark Report from iVET360 Has the Data—and the Strategy—to Fix It.
Portland, OR—Growth in the veterinary industry has stalled—but not for everyone. In its most anticipated release of the year, iVET360’s 2025 Veterinary Industry Benchmark Report: The Pulse of the Profession and a Return to Connection reveals how high-performing practices defied industry trends and grew, even as others slowed to a crawl.
Based on real-world data from over 1,500 veterinary hospitals across North America, the report reveals the core challenges—and the most promising opportunities—for practices in 2025.
Inside the Report:
- New client acquisition is down nearly 10% for the second year in a row
- Visit volume dropped by 4%
- Revenue growth slowed to just +1.3% industry-wide
- Raising prices is no longer a sustainable strategy
- First impressions are costing clinics clients—and revenue
Yet, amid these challenges, iVET360 clients saw an average revenue growth of +12.6%, with some larger practices growing by over 14%. Their secret? Operational clarity, consistent communication, and a client experience that actually converts.
Oliver Roller, CTO of iVET360, states: “Veterinary medicine didn’t fall behind—it just stood still while the rest of the world moved forward. Now the bar is higher, and if the profession wants to thrive, it has to level up—for the client, for the team, and for itself.”
This year’s report doesn’t just outline the issues—it offers clear, actionable solutions. From front desk training and digital access improvements to smarter marketing and real-time operational insights, the data shows what works now—and how to replicate it.
Access the full 2025 Veterinary Industry Benchmark Report here and start changing the conversation.
