iVET360 Releases 2025 Veterinary Marketing Benchmark Report Free to Veterinary Practices
Independent Veterinary Practices Face “Impossible Math” in 2025—But the Data Shows a Path Forward in iVET360’s 2025 Veterinary Marketing Benchmark Report
Portland, OR— iVET360 today announced the release of its highly anticipated 2025 Veterinary Marketing Benchmark Report (VMBR), revealing the economic and operational challenges that have reshaped independent veterinary medicine—and the proven strategies that are helping top practices grow in spite of them.
Drawing on performance data from over 5,000 connected practices across North America, the 2025 VMBR sheds light on a growing gap between practices that measure what matters and those that don’t. The findings tell a stark story:
- 52% of pet owners declined care they knew their pet needed last year
- Practices booking fewer than 40% of new-client calls left an average of $15,000 in lifetime value per client on the table
- Corporate hospitals now average 61% more online reviews—yet independent practices continue to hold higher average star rating
- Practices that implemented iVET360’s four connected-system strategies saw 20.9% revenue growth—versus an industry average decline of -1.5%
“Veterinary teams aren’t failing,” said Justin Vandeberghe, Co-Founder and CRO of iVET360. “They’re facing impossible math—families balancing rent against life-saving care, and hospitals juggling five dashboards just to find clarity. This report shows how practices can bridge those gaps with systems that connect the right data, the right people, and the right clients.”
Unlike traditional marketing studies focused on clicks and impressions, the 2025 VMBR follows what iVET360 calls ‘The Path to Real ROI’—tying every marketing dollar to booked appointments, returning clients, and measurable lifetime value.
“When you connect your data to your daily decisions,” Vandeberghe added, “you stop guessing—and you start growing.”
Download the full 2025 Veterinary Marketing Benchmark Report for free at: https://ivet360.com/vmbr/
