Diagnose Operational Problems at Your Veterinary Hospital with These Nine Questions
Marketing:
- On a scale of one to 10, how do you feel you are doing not just using, but maximizing the components of your digital marketing platform? Your digital marketing platform includes your website, SEO, social media platforms, review sites and pet owner communication app.
- Who is your hospital’s designated marketing person, and what is their marketing background?
- Do you prepare and use a full-year marketing plan?
Staff Development and Human Resources:
- How do you identify and then verify operational best practices that you may want to update? This can refer to how your hospital handles front office call training, inventory management, treatment plan presentations and pet insurance adoption and usage.
- Do you have a consistent non-clinical training program for your team?
- What resources do you use to ensure your hospital adheres to all current legal and regulatory requirements related to human resources to guarantee that your hospital is fully protected?
Analytics:
- Do you create an annual budget and then prepare and review monthly changes to that budget?
- Are you using critical key performance indicators (KPIs) daily, monthly or yearly to monitor, assess and adjust your hospital’s operations?
- Are you using similarly sized hospitals as a benchmark group to compare and contrast your hospital’s operational and financial performance?
About iVET360: Established in 2013 and headquartered in Portland, Oregon, iVET360 is a practice management services company that provides critical support to veterinary hospitals across the nation. Their specialists educate and assist veterinary practices with marketing, staff development and analytics to ensure complete implementation of proven business strategies into the daily activities of the hospital. For media inquiries and media interview requests, please contact 503.765.6360 or [email protected].