The $81,000 Free Exam — When Giving Something Away Pays You Back
The Problem
One independent practice owner noticed their waiting room was quieter while the corporate clinic down the street was booming. They had always refused to offer “free” exams, believing it devalued their expertise.
Then they saw the data: new client numbers were down 40% year-over-year.
The Turning Point
After reviewing iVET360’s data across 2,000+ connected practices, the owner agreed to test a free first exam campaign. The goal was not charity—it was accessibility.
The Results
The results were stunning.
- 98% of free-exam clients purchased additional services.
- 80% returned for follow-up visits.
- New client revenue jumped 44%, from $185,000 to $266,000 in one year.
The Lesson
Clients do not want handouts. They want care they can trust and afford. The free exam removed the biggest barrier: fear of the unknown cost. That small step opened the door to years of loyal visits and referrals.
“A free first exam isn’t about giving something away,” said Jessica Strohm, iVET360’s Director of Marketing. “It’s about giving access.”
Accessibility builds loyalty. Loyalty builds growth.
See the full story: ivet360.com/vmbr
